I’ve spent a lot of time talking about measurement and metrics with clients and colleagues, and sometimes people will comment “You’re quite negative about measurement for someone who specialises in..

What we can learn from the UK census. Eventually...

Measurement - or metrics if you insist - based in pragmatism and reality.

If we must have jargon, let's make it better jargon that actually helps us.

A lot of people throw around technical buzzphrases like AI, Machine Learning and Blockchain. What's meant by any of those, what those things are and are not actually good for.

You get a lot of vague chat about “innovation” at conferences or on LinkedIn, always with an implied sense that innovation is in and of itself a Good Thing (capital G, capital T) and that we ought to..

If an employer brand is actually going to achieve anything, it has to build associations in people’s minds about what makes you different from what they would have assumed anyway about you as an..

If you want to be an employer of choice, do you really need to be an EMPLOYER OF CHOICES instead? 

Part two of Marcus's expose of the pitch. This time from inside the agency... uncomfortably true.

Ever so slightly controversial, but is it time to begin talking morality, right and wrong, principles and ethics?

When economic times are hard, it's easy to look at cutting early talent programmes. We think that's a mistake, for now, but more especially in the long-run.

Ever wondered what happens if you let an Engineer think for too long about EVPs and Employer Brands, here's your answer. Marcus spoke at TA Global Gathering 2020...