--- title: Tonic Thinking | Ruth Faulkner description: Head of Content --- [![Tonic logo master 2020-2](https://blog.tonic-agency.com/hubfs/Tonic%20logo%20master%202020-2.png "Tonic logo master 2020-2")](https://blog.tonic-agency.com/) Filter by Category [show all](https://blog.tonic-agency.com/blog) [Content](https://blog.tonic-agency.com/blog/topic/content) [D & I](https://blog.tonic-agency.com/blog/topic/d-i) [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) [EmployeeX](https://blog.tonic-agency.com/blog/topic/employeex) [Events](https://blog.tonic-agency.com/blog/topic/events) [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework) [Insight](https://blog.tonic-agency.com/blog/topic/insight) [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) [Tonic On Tour](https://blog.tonic-agency.com/blog/topic/tonic-on-tour) Filter by Category - [Show All](http://thoughtmate-1.hs-sites.com/orange-blog) - [Content](https://blog.tonic-agency.com/blog/topic/content) - [D & I](https://blog.tonic-agency.com/blog/topic/d-i) - [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) - [EmployeeX](https://blog.tonic-agency.com/blog/topic/employeex) - [Events](https://blog.tonic-agency.com/blog/topic/events) - [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework) - [Insight](https://blog.tonic-agency.com/blog/topic/insight) - [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) - [Tonic On Tour](https://blog.tonic-agency.com/blog/topic/tonic-on-tour) ### Posts by Topic - [EVP & EB (73)](https://blog.tonic-agency.com/blog/tag/evp-eb) - [Insight (70)](https://blog.tonic-agency.com/blog/tag/insight) - [Strategy (49)](https://blog.tonic-agency.com/blog/tag/strategy) - [Content (35)](https://blog.tonic-agency.com/blog/tag/content) - [FutureWork (34)](https://blog.tonic-agency.com/blog/tag/futurework) - [Social (16)](https://blog.tonic-agency.com/blog/tag/social) - [Tonic On Tour (14)](https://blog.tonic-agency.com/blog/tag/tonic-on-tour) - [Early Careers (10)](https://blog.tonic-agency.com/blog/tag/early-careers) - [Events (8)](https://blog.tonic-agency.com/blog/tag/events) - [D & I (6)](https://blog.tonic-agency.com/blog/tag/d-i) - [EmployeeX (5)](https://blog.tonic-agency.com/blog/tag/employeex) - [Humblebrag (5)](https://blog.tonic-agency.com/blog/tag/humblebrag) - [Digital (3)](https://blog.tonic-agency.com/blog/tag/digital) ## Ruth Faulkner ![Ruth Faulkner](https://blog.tonic-agency.com/hubfs/0.jpeg) Head of Content - [Read More 05 Jun ![blank](https://blog.tonic-agency.com/hubfs/Blog%20covers-5-1.jpg) Content Insight True/False: What is (and isn’t) a ‘Content Strategy'? Ruth Faulkner](https://blog.tonic-agency.com/blog/true/false-what-is-and-isnt-a-content-strategy) - [Read More 22 May ![Shakespeare using a computer](https://blog.tonic-agency.com/hubfs/Blog%20covers-4-2.jpg) Content Strategy Bard in the SERPs - what does this mean for content? *It’s not Shakespeare but Google’s Bard is bringing something new to the search stage. Introducing generative AI to our beloved search engine, Bard will potentially change how we think about SEO and..* Ruth Faulkner](https://blog.tonic-agency.com/blog/bard-in-the-serps-what-does-this-mean-for-content) - [Read More 11 May ![Decorative image](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-2.jpg) Content Strategy Measuring content success with the rise of GA4 *Universal Analytics is sunsetting and GA4 is on the rise - but what does that mean for measuring your content?* Ruth Faulkner](https://blog.tonic-agency.com/blog/measuring-content-success-with-the-rise-of-ga4) - [Read More 25 Nov ![](https://blog.tonic-agency.com/hubfs/7.jpg) Content Insight Strategy Content for Google: By People, For People, More People *Now the dust has settled on Google's latest update, what do you really need to do with your content to ensure success on the biggest search channel?* Ruth Faulkner](https://blog.tonic-agency.com/blog/content-for-google-by-people-for-people-more-people) - [Read More 06 Jun ![](https://blog.tonic-agency.com/hubfs/Global%20content%20production%20is%20back%20with%20a%20bang.jpg) Tonic On Tour Content EVP & EB Global content production comes back with a bang Our content team kicked off this year with a global photo and video shoot ‘tour’ for Hilti, creating authentic and impactful content - live now! Ruth Faulkner](https://blog.tonic-agency.com/blog/global-content-production-comes-back-with-a-bang) - [Read More 15 Jun ![](https://blog.tonic-agency.com/hubfs/Copy%20of%20Copy%20of%20White%20Simple%20Woman%20Photo%20Sale%20or%20Business%20Womens%20Beauty%20Facebook%20Cover.jpg) Content Strategy Can your content keep up in the new golden age of creativity? *What’s ‘new’ in content is ever-changing and evolving so quickly that even the best marketer has to stay on their toes. The pandemic accelerated this - so how do you keep up & stay relevant? * Ruth Faulkner](https://blog.tonic-agency.com/blog/golden) - [Read More 24 Jan ![](https://blog.tonic-agency.com/hubfs/Hamilton.001.jpeg) Content Insight Hip Hop Hamilton and the art of telling stories the right way **No story is boring if you tell it the right way. You just got to find the right angle. Ask Lin Manuel Miranda, or if you don't have his number, perhaps Ruth might help?** Ruth Faulkner](https://blog.tonic-agency.com/blog/hamilton) - [Read More 13 Jan ![](https://blog.tonic-agency.com/hubfs/Wellness2.001.jpeg) Insight EmployeeX Why Wellness should sit at the heart of Employee Experience **Supporting your people should begin at the most fundamental level. Employees can only deal with the complicated stuff if their wellbeing foundation is robust enough.** Ruth Faulkner](https://blog.tonic-agency.com/blog/wellness) - [Read More 23 Jun ![](https://blog.tonic-agency.com/hubfs/Rio.jpg) Events Tonic On Tour Content Olympic lessons for Olympic Day Ruth Faulkner](https://blog.tonic-agency.com/blog/olympic-lessons) - [Read More 05 Jun ![](https://blog.tonic-agency.com/hubfs/Flars.jpg) Events Content Why we care about #WorldEnvironmentDay Today is **#WorldEnvironmentDay** - and with everything else going on in the world, perhaps understandably it did nearly pass us by. But it’s really important to think about the environment, *especially*.. Ruth Faulkner](https://blog.tonic-agency.com/blog/wed2020) - [Read More 21 May ![](https://blog.tonic-agency.com/hubfs/Canva%20images/canva-image-5.png)](https://blog.tonic-agency.com/blog/is-content-marketing-a-higher-priority-right-now) [Content Is content marketing a higher priority right now? Yes! Is it harder than ever? Also yes! I recently ran a webinar with some of our friends, clients and partners on content marketing - [it’s on YouTube if you missed it](https://www.youtube.com/watch?v=zpNlsUiUaVY&list=PLXPLaapQrDdmOlrZXhdENCvjHoJ3I7BQJ&index=2&t=0s).](https://blog.tonic-agency.com/blog/is-content-marketing-a-higher-priority-right-now) Ruth Faulkner - [Read More 25 Mar ![](https://blog.tonic-agency.com/hubfs/Screenshot%202020-03-20%20at%2021.47.42.png) FutureWork Content Happiness in the time of coronavirus Ruth Faulkner](https://blog.tonic-agency.com/blog/happiness) - [Read More 06 Mar ![](https://blog.tonic-agency.com/hubfs/Screenshot%202020-03-06%20at%2009.32.11.png)](https://blog.tonic-agency.com/blog/iwd2020) [FutureWork Content EVP & EB D & I Supporting Women's Charities for IWD2020 This International Women’s Day I felt privileged to take some time to volunteer at Media Trust’s [Women’s Voices 2020 event](https://mediatrust.org/events/womens-voices-2020/), and be able to do something that could have real impact. Media Trust..](https://blog.tonic-agency.com/blog/iwd2020) Ruth Faulkner - [Read More 27 Nov ![Content 2.jpg.001](https://blog.tonic-agency.com/hubfs/Content%202.jpg.001.jpeg) FutureWork Content EVP & EB What is Content Marketing really? Ruth Faulkner](https://blog.tonic-agency.com/blog/whatiscontent) [1](https://blog.tonic-agency.com/blog/author/ruth-faulkner/page/1) [2](https://blog.tonic-agency.com/blog/author/ruth-faulkner/page/2) ## Subscribe To Blog ### Get in touch Tonic Agency Ltd Runway East 18 Crucifix Lane London, SE1 ### Recent Posts ### The Socials @ 2020 Tonic Agency Ltd