In today's digital landscape, the significance of user-generated content (UGC) in social strategies cannot be overstated. Studies show that UGC has 4.5 times higher engagement than brand-created..

Can you believe we're already well into 2024? The social media scene this year is buzzing with activity. TikTok continues to dominate headlines, while X is undergoing a metamorphosis into a..

It’s no secret that the younger generations are becoming more vocal about companies that greenwash (the spreading of misinformation from a company about their social responsibility and..

After a week of deliberation, Twitter officially accepted Elon Musk’s offer to buy the platform for a whopping $44 billion on Monday 25th of April. And, in true Twitter style, users of the platform..