--- title: Tonic Thinking | Adie Iacurto description: Social Media Executive @ Tonic --- [![Tonic logo master 2020-2](https://blog.tonic-agency.com/hubfs/Tonic%20logo%20master%202020-2.png "Tonic logo master 2020-2")](https://blog.tonic-agency.com/) Filter by Category [show all](https://blog.tonic-agency.com/blog) [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) [Early Careers](https://blog.tonic-agency.com/blog/topic/early-careers) [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework) [Insight](https://blog.tonic-agency.com/blog/topic/insight) [Social](https://blog.tonic-agency.com/blog/topic/social) [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) Filter by Category - [Show All](http://thoughtmate-1.hs-sites.com/orange-blog) - [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) - [Early Careers](https://blog.tonic-agency.com/blog/topic/early-careers) - [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework) - [Insight](https://blog.tonic-agency.com/blog/topic/insight) - [Social](https://blog.tonic-agency.com/blog/topic/social) - [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) ### Posts by Topic - [EVP & EB (73)](https://blog.tonic-agency.com/blog/tag/evp-eb) - [Insight (70)](https://blog.tonic-agency.com/blog/tag/insight) - [Strategy (49)](https://blog.tonic-agency.com/blog/tag/strategy) - [Content (35)](https://blog.tonic-agency.com/blog/tag/content) - [FutureWork (34)](https://blog.tonic-agency.com/blog/tag/futurework) - [Social (16)](https://blog.tonic-agency.com/blog/tag/social) - [Tonic On Tour (14)](https://blog.tonic-agency.com/blog/tag/tonic-on-tour) - [Early Careers (10)](https://blog.tonic-agency.com/blog/tag/early-careers) - [Events (8)](https://blog.tonic-agency.com/blog/tag/events) - [D & I (6)](https://blog.tonic-agency.com/blog/tag/d-i) - [EmployeeX (5)](https://blog.tonic-agency.com/blog/tag/employeex) - [Humblebrag (5)](https://blog.tonic-agency.com/blog/tag/humblebrag) - [Digital (3)](https://blog.tonic-agency.com/blog/tag/digital) ## Adie Iacurto ![Adie Iacurto](https://blog.tonic-agency.com/hubfs/Screenshot%202022-04-28%20at%2019.02.32.png) Social Media Executive @ Tonic - [Read More 27 May ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-6.jpg) Social EVP & EB Strategy Mastering UGC for EB: Quick Fixes for the six Biggest Sourcing Issues In today's digital landscape, the significance of user-generated content (UGC) in social strategies cannot be overstated. Studies show that UGC has 4.5 times higher engagement than brand-created.. Adie Iacurto](https://blog.tonic-agency.com/blog/mastering-ugc-for-eb-quick-fixes-for-the-5-biggest-sourcing-issues) - [Read More 23 Apr ![](https://blog.tonic-agency.com/hubfs/Blog%20covers-6.jpg) Social Insight Strategy What’s new on Social Media? Q2 2024 Edition Can you believe we're already well into 2024? The social media scene this year is buzzing with activity. TikTok continues to dominate headlines, while X is undergoing a metamorphosis into a.. Adie Iacurto](https://blog.tonic-agency.com/blog/whats-coming-on-social-media-q2-2024-edition) - [Read More 01 Aug ![](https://blog.tonic-agency.com/hubfs/Blog%20covers.jpg) FutureWork Early Careers EVP & EB Talking about sustainability honestly will help attract the younger generations It’s no secret that the younger generations are becoming more vocal about companies that greenwash (the spreading of misinformation from a company about their social responsibility and.. Adie Iacurto](https://blog.tonic-agency.com/blog/greenscene) - [Read More 28 Apr ![](https://blog.tonic-agency.com/hubfs/Blog%205.001.jpeg) Social The best reactions to the acquisition of Twitter After a week of deliberation, Twitter officially accepted Elon Musk’s offer to buy the platform for a whopping $44 billion on Monday 25th of April. And, in true Twitter style, users of the platform.. Adie Iacurto](https://blog.tonic-agency.com/blog/musk) [1](https://blog.tonic-agency.com/blog/author/adie-iacurto/page/1) ## Subscribe To Blog ### Get in touch Tonic Agency Ltd Runway East 18 Crucifix Lane London, SE1 ### Recent Posts ### The Socials @ 2020 Tonic Agency Ltd