--- title: Tonic Thinking | Fergus O'Connell description: Head of Brand & Insight. Sportsman. Irishman. Lover of Guinness. --- [![Tonic logo master 2020-2](https://blog.tonic-agency.com/hubfs/Tonic%20logo%20master%202020-2.png "Tonic logo master 2020-2")](https://blog.tonic-agency.com/) Filter by Category [show all](https://blog.tonic-agency.com/blog) [Content](https://blog.tonic-agency.com/blog/topic/content) [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) [Insight](https://blog.tonic-agency.com/blog/topic/insight) [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) Filter by Category - [Show All](http://thoughtmate-1.hs-sites.com/orange-blog) - [Content](https://blog.tonic-agency.com/blog/topic/content) - [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) - [Insight](https://blog.tonic-agency.com/blog/topic/insight) - [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) ### Posts by Topic - [EVP & EB (73)](https://blog.tonic-agency.com/blog/tag/evp-eb) - [Insight (70)](https://blog.tonic-agency.com/blog/tag/insight) - [Strategy (49)](https://blog.tonic-agency.com/blog/tag/strategy) - [Content (35)](https://blog.tonic-agency.com/blog/tag/content) - [FutureWork (34)](https://blog.tonic-agency.com/blog/tag/futurework) - [Social (16)](https://blog.tonic-agency.com/blog/tag/social) - [Tonic On Tour (14)](https://blog.tonic-agency.com/blog/tag/tonic-on-tour) - [Early Careers (10)](https://blog.tonic-agency.com/blog/tag/early-careers) - [Events (8)](https://blog.tonic-agency.com/blog/tag/events) - [D & I (6)](https://blog.tonic-agency.com/blog/tag/d-i) - [EmployeeX (5)](https://blog.tonic-agency.com/blog/tag/employeex) - [Humblebrag (5)](https://blog.tonic-agency.com/blog/tag/humblebrag) - [Digital (3)](https://blog.tonic-agency.com/blog/tag/digital) ## Fergus O'Connell ![Fergus O'Connell](https://blog.tonic-agency.com/hubfs/348358362_2088033231400467_1735535539048027634_n%20(1).png) Head of Brand & Insight. Sportsman. Irishman. Lover of Guinness. - [Read More 26 Feb ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-3.jpg) Content Insight Strategy Targeting has had its moment. Creativity is now your unfair advantage For fifteen years, marketing has worshipped at the altar of programmed precision targeting. But now creativity has become the last bastion of unfair advantage. Fergus O'Connell](https://blog.tonic-agency.com/blog/targeting-has-had-its-moment.-creativity-is-now-your-unfair-advantage) - [Read More 01 Jun ![A nice cold glass of stout](https://blog.tonic-agency.com/hubfs/Blog%20covers-4-3.jpg) Insight EVP & EB Guinness: What We Can Learn from Britain's Most Popular Pint At Tonic, we're always on the lookout for inspiration from successful brands. And who better to learn from than one of the UK's most iconic brands: Guinness? Fergus O'Connell](https://blog.tonic-agency.com/blog/guinness-what-we-can-learn-from-britains-most-popular-pint) [1](https://blog.tonic-agency.com/blog/author/fergus-oconnell/page/1) ## Subscribe To Blog ### Get in touch Tonic Agency Ltd Runway East 18 Crucifix Lane London, SE1 ### Recent Posts ### The Socials @ 2020 Tonic Agency Ltd