--- title: Tonic Thinking | Kylie Harries description: Kylie's Tonic's Head of Social. She has 7+ years in the industry and a passion for brand and consumer led marketing. --- [![Tonic logo master 2020-2](https://blog.tonic-agency.com/hubfs/Tonic%20logo%20master%202020-2.png "Tonic logo master 2020-2")](https://blog.tonic-agency.com/) Filter by Category [show all](https://blog.tonic-agency.com/blog) [Content](https://blog.tonic-agency.com/blog/topic/content) [Social](https://blog.tonic-agency.com/blog/topic/social) [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) Filter by Category - [Show All](http://thoughtmate-1.hs-sites.com/orange-blog) - [Content](https://blog.tonic-agency.com/blog/topic/content) - [Social](https://blog.tonic-agency.com/blog/topic/social) - [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) ### Posts by Topic - [EVP & EB (73)](https://blog.tonic-agency.com/blog/tag/evp-eb) - [Insight (70)](https://blog.tonic-agency.com/blog/tag/insight) - [Strategy (49)](https://blog.tonic-agency.com/blog/tag/strategy) - [Content (35)](https://blog.tonic-agency.com/blog/tag/content) - [FutureWork (34)](https://blog.tonic-agency.com/blog/tag/futurework) - [Social (16)](https://blog.tonic-agency.com/blog/tag/social) - [Tonic On Tour (14)](https://blog.tonic-agency.com/blog/tag/tonic-on-tour) - [Early Careers (10)](https://blog.tonic-agency.com/blog/tag/early-careers) - [Events (8)](https://blog.tonic-agency.com/blog/tag/events) - [D & I (6)](https://blog.tonic-agency.com/blog/tag/d-i) - [EmployeeX (5)](https://blog.tonic-agency.com/blog/tag/employeex) - [Humblebrag (5)](https://blog.tonic-agency.com/blog/tag/humblebrag) - [Digital (3)](https://blog.tonic-agency.com/blog/tag/digital) ## Kylie Harries ![Kylie Harries](https://blog.tonic-agency.com/hubfs/Kylie.jpg) Kylie's Tonic's Head of Social. She has 7+ years in the industry and a passion for brand and consumer led marketing. Find me on: - [Read More 20 Aug ![Hiding weak ideas](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-3-2.jpg) Content Social Strategy Social didn’t get harder. It just started hiding weak ideas. AI has made targeting smarter, production cheaper and content easier to create. That sounds like progress. But when everyone has access to the same machinery, the machinery stops being an advantage... Kylie Harries](https://blog.tonic-agency.com/blog/social-didnt-get-harder.it-just-stopped-hiding-weak-ideas) [1](https://blog.tonic-agency.com/blog/author/kylie-harries/page/1) ## Subscribe To Blog ### Get in touch Tonic Agency Ltd Runway East 18 Crucifix Lane London, SE1 ### Recent Posts ### The Socials @ 2020 Tonic Agency Ltd