---
title: Tonic Thinking | Oscar Wright
description: With a career that’s covered diverse sectors—from banking to biotech and technology—I specialise in DEIB strategy, helping organisations shape messaging frameworks, personas, and programmes that foster belonging. I bring a people-first approach to creating environments where everyone feels included; building employer brands that resonate with authenticity and inclusivity.
---
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## Oscar Wright
With a career that’s covered diverse sectors—from banking to biotech and technology—I specialise in DEIB strategy, helping organisations shape messaging frameworks, personas, and programmes that foster belonging. I bring a people-first approach to creating environments where everyone feels included; building employer brands that resonate with authenticity and inclusivity.
Find me on:
- [Read More 08 Jan  D & I DEI, data, and a little inspiration from Jeff *Data is ‘king’ when it comes to DEI. But should it be? We think it’s time, in DEI comms at least, to move away from statistics and use the data to tell real human stories, that’ll make people feel..* Oscar Wright](https://blog.tonic-agency.com/blog/dei-data-and-a-little-inspiration-from-jeff)
- [Read More 02 Jan  D & I Let's all start moaning about DE&I *I’m done biting my tongue — and I know I can’t be the only one. Now is the time to stop fearing being a ‘moaner’, and to start speaking up. Because sometimes that's exactly what’s needed to make..* Oscar Wright](https://blog.tonic-agency.com/blog/lets-all-start-moaning-about-dei)
- [Read More 18 Dec  Insight D & I Time to make DEI accessible? It has been a turbulent time for DEI. But is the way we talk about DEI part of the problem? Is it time to reset DEI communications, and to ensure that everyone, no matter who they are, can feel part.. Oscar Wright](https://blog.tonic-agency.com/blog/lets-make-dei-accessible)
- [Read More 06 Apr  Insight Strategy 2023 And the revolving door of talent First the ‘Great Resignation’, and now, apparently, the ‘Great Regret’. We started to hear about it late last year, early rumblings that some who’d changed roles during the pandemic were.. Oscar Wright](https://blog.tonic-agency.com/blog/2023-and-the-revolving-door-of-talent)
[1](https://blog.tonic-agency.com/blog/author/oscar-wright/page/1)
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