In today’s competitive employer branding market, the outcomes we're all working towards; building a compelling culture, attracting top talent, and maintaining a talent-dense workforce requires much..
In today’s competitive employer branding market, the outcomes we're all working towards; building a compelling culture, attracting top talent, and maintaining a talent-dense workforce requires much..
As Google Trends data shows, searches related to the topic of Diversity, equity, and inclusion (DE&I) have gained significant momentum over the past two years. We’ve also felt this increased focus..
In the dynamic realm of talent management, the concept of "talent density" is gaining significant attention. As organisations strive for a competitive edge, understanding and maximising talent..
In today's digital landscape, the significance of user-generated content (UGC) in social strategies cannot be overstated. Studies show that UGC has 4.5 times higher engagement than brand-created..
As parents, we naturally aspire for our children's success and happiness, imagining a world of opportunities awaiting them when education finishes. However, recent data paints a concerning picture of..
In the broadest sense, brands don't ever really exist in a vacuum. They are the summation of perceptions, values, promises, and experiences. While external marketing can help shape those perceptions,..
Diving into the fast-paced world of Employer Brands with the magic of RecFest, discovering the essence of people-centric brands, and the dance between Artificial and Human Intelligence.
In a blog a few weeks ago, we talked about the 4Ps of Employer Branding—an adaptation of the classic 4Ps of Marketing, but focusing on the people you need to communicate with to deliver a..
At Tonic, we're always on the lookout for inspiration from successful brands. And who better to learn from than one of the UK's most iconic brands: Guinness?
We all know that marketing exists to communicate with people, to make people do, feel, or buy something different. But in employer branding terms, is it time to adapt the 4P’s to be relevant to the..
When I’m walking the dog I like to listen to podcasts. I’ve got a selection in my library that ranges from the historic serial, and the current affairs sheep-dip, to the philosophical, and the funny...
When it comes to attracting and retaining top talent, having a strong employer brand strategy is crucial. Candidates seek far more than just a job - there's plenty for them to choose from currently;..
Social media is an integral part of our lives, whether scrolling through TikTok for hours on end (guilty) or updating our connections on LinkedIn with a new piece of information from our industry...
We’ve done the reading, we’ve separated what matters from what doesn’t for talent brands, and we’ve created a list of six social media updates that we think are worth preparing for in Q1 2023.