--- title: Tonic Thinking | EVP & EB description: EVP & EB | Tonic is an award winning communications business. We help employers to communicate better with their people. These are our thoughts. --- [![Tonic logo master 2020-2](https://blog.tonic-agency.com/hubfs/Tonic%20logo%20master%202020-2.png "Tonic logo master 2020-2")](https://blog.tonic-agency.com/) Filter by Category [show all](https://blog.tonic-agency.com/blog) [Content](https://blog.tonic-agency.com/blog/topic/content) [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework) [Insight](https://blog.tonic-agency.com/blog/topic/insight) [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) Filter by Category - [Show All](http://thoughtmate-1.hs-sites.com/orange-blog) - [Content](https://blog.tonic-agency.com/blog/topic/content) - [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) - [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework) - [Insight](https://blog.tonic-agency.com/blog/topic/insight) - [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) ### Posts by Topic - [EVP & EB (73)](https://blog.tonic-agency.com/blog/tag/evp-eb) - [Insight (70)](https://blog.tonic-agency.com/blog/tag/insight) - [Strategy (49)](https://blog.tonic-agency.com/blog/tag/strategy) - [Content (35)](https://blog.tonic-agency.com/blog/tag/content) - [FutureWork (34)](https://blog.tonic-agency.com/blog/tag/futurework) - [Social (16)](https://blog.tonic-agency.com/blog/tag/social) - [Tonic On Tour (14)](https://blog.tonic-agency.com/blog/tag/tonic-on-tour) - [Early Careers (10)](https://blog.tonic-agency.com/blog/tag/early-careers) - [Events (8)](https://blog.tonic-agency.com/blog/tag/events) - [D & I (6)](https://blog.tonic-agency.com/blog/tag/d-i) - [EmployeeX (5)](https://blog.tonic-agency.com/blog/tag/employeex) - [Humblebrag (5)](https://blog.tonic-agency.com/blog/tag/humblebrag) - [Digital (3)](https://blog.tonic-agency.com/blog/tag/digital) - [Read More 16 Feb ![An office space covered in equations and binary data](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-1.jpg) Insight EVP & EB Strategy AI Isn’t Brand Magic. It’s Brand maths. AI is already shaping your employer brand. Josh Tindell](https://blog.tonic-agency.com/blog/ai-isnt-brand-magic.-its-brand-maths) - [Read More 04 Oct ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-26.jpg) Insight EVP & EB Strategy Employer branding, minus the fluff, part three A little while ago, a very well-connected friend of mine applied for a new role at a business that says it’s “people-first”. I could name names, but being brutal wins no friends and although there’s.. Tom Chesterton](https://blog.tonic-agency.com/blog/employer-branding-minus-the-fluff-part-three) - [Read More 05 Sep ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-24.jpg) Insight EVP & EB Strategy Employer branding, minus the fluff, part two Tom Chesterton](https://blog.tonic-agency.com/blog/employer-branding-minus-the-fluff-part-two) - ### [Read More 18 Aug ![Some fluff. Not employer branding.](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-21.jpg) Insight EVP & EB Strategy Employer branding, minus the fluff, pt.1: **The Most Underused Efficiency Tool in Your Business** Most people think of employer branding as something you put on the business. Tom Chesterton](https://blog.tonic-agency.com/blog/employer-branding-minus-the-fluff-pt.1) - [Read More 30 Jul ![A surreal warehouse of faces](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-20-3.jpg)](https://blog.tonic-agency.com/blog/youre-not-inventory.-youre-influence) ### [EVP & EB You're not inventory. You're Influence **Matt Charney has written something rather brilliant, and vaguely terrifying.** [He argues, quite persuasively, that recruitment is essentially a logistics function](https://mattcharney.com/2025/07/22/youre-not-talent-youre-inventory/). Less a noble people calling, more a..](https://blog.tonic-agency.com/blog/youre-not-inventory.-youre-influence) Tom Chesterton - [Read More 11 Jun ![A priest, playing saxophone, in church](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-20-1.jpg) Insight EVP & EB Strategy How to Align Your EVP Across Global Markets (Without Losing Local Credibility) Let’s begin with a heresy: consistency is overrated. Tom Chesterton](https://blog.tonic-agency.com/blog/how-to-align-your-evp-across-global-markets-without-losing-local-credibility) - [Read More 15 Apr ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-20.jpg) EVP & EB Strategy Start with Brand, Not with Bots We’re living in an age where AI can write your job ads, draft your social posts, ping personalised outreach messages to candidates. All before you’ve had your morning coffee. Sounds brilliant,.. Tom Chesterton](https://blog.tonic-agency.com/blog/start-with-brand-not-with-bots) - [Read More 20 Mar ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-19-1.jpg) Insight EVP & EB Strategy When Culture Hijacks your brand Branding is about control. You spend years crafting your image. Shaping perception. Then a TV show comes along and rewrites your story overnight. That is what happened to Lumon Group. Tom Chesterton](https://blog.tonic-agency.com/blog/when-your-brand-gets-hijacked) - [Read More 14 Feb ![Love hearts](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-18.jpg) Insight EVP & EB Strategy Bad Dates. Bad Reviews. Same Problem. It’s Valentine’s Day. Romance is in the air. Tom Chesterton](https://blog.tonic-agency.com/blog/bad-dates.-bad-reviews.-same-problem) - ### [Read More 03 Jan ![Delicious Jam on a shelf](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-17.jpg) Insight EVP & EB Strategy The Science of Saying Yes: How Behavioural Economics Transforms Employer Branding Imagine this. You’re walking through a supermarket. You need to buy jam. Probably Strawberry. Tom Chesterton](https://blog.tonic-agency.com/blog/the-science-of-saying-yes-how-behavioural-economics-transforms-employer-branding) - [Read More 20 Dec ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-13.jpg) FutureWork Insight EVP & EB The 8 Employer Branding Trends That Will Define 2025 Employer branding isn’t static. Never has been. It’s always evolving. Tom Chesterton](https://blog.tonic-agency.com/blog/the-8-employer-branding-trends-that-will-define-2025) - [Read More 20 Sep ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-14.jpg) Insight EVP & EB Employer Brands: Time to entertain or die? If you’ve got a toe in the consumer advertising bubble on LinkedIn, you’ll see a word popping up a lot right now. Entertainment. The gist goes like this...  Nicholas Prangnell](https://blog.tonic-agency.com/blog/is-it-time-for-employer-brands-to-entertain-or-die) - [Read More 11 Sep ![A purple explosion](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-12-1.jpg) Content Insight EVP & EB Strategy Unlock Employer Brand Power: Combine Physical and Mental Availability When it comes to employer branding, many focus on either physical or mental availability. And for good reason as you may have read in our recent blogs. But the true power lies in combining both. Tom Chesterton](https://blog.tonic-agency.com/blog/unlock-employer-brand-power-combine-physical-and-mental-availability) - [Read More 28 Aug ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-11-2.jpg) Content Insight EVP & EB Strategy Top of Mind: How to Make Your Employer Brand Stick Ever notice how certain things just stick in your head? A jingle, a tagline, a joke. You don’t know why, but it’s there. That’s mental availability. And it’s what you need if you want your employer.. Tom Chesterton](https://blog.tonic-agency.com/blog/top-of-mind-how-to-make-your-employer-brand-stick) [1](https://blog.tonic-agency.com/blog/tag/evp-eb/page/1) [2](https://blog.tonic-agency.com/blog/tag/evp-eb/page/2) [3](https://blog.tonic-agency.com/blog/tag/evp-eb/page/3) [4](https://blog.tonic-agency.com/blog/tag/evp-eb/page/4) [5](https://blog.tonic-agency.com/blog/tag/evp-eb/page/5) [...](https://blog.tonic-agency.com/blog/tag/6) [6](https://blog.tonic-agency.com/blog/tag/evp-eb/page/6) ## Subscribe To Blog ### Get in touch Tonic Agency Ltd Runway East 18 Crucifix Lane London, SE1 ### Recent Posts ### The Socials @ 2020 Tonic Agency Ltd