--- title: Tonic Thinking | EVP & EB (5) description: EVP & EB | Tonic is an award winning communications business. We help employers to communicate better with their people. These are our thoughts. (5) --- [![Tonic logo master 2020-2](https://blog.tonic-agency.com/hubfs/Tonic%20logo%20master%202020-2.png "Tonic logo master 2020-2")](https://blog.tonic-agency.com/) Filter by Category [show all](https://blog.tonic-agency.com/blog) [Content](https://blog.tonic-agency.com/blog/topic/content) [D & I](https://blog.tonic-agency.com/blog/topic/d-i) [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) [Early Careers](https://blog.tonic-agency.com/blog/topic/early-careers) [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework) [Insight](https://blog.tonic-agency.com/blog/topic/insight) [Social](https://blog.tonic-agency.com/blog/topic/social) [Tonic On Tour](https://blog.tonic-agency.com/blog/topic/tonic-on-tour) Filter by Category - [Show All](http://thoughtmate-1.hs-sites.com/orange-blog) - [Content](https://blog.tonic-agency.com/blog/topic/content) - [D & I](https://blog.tonic-agency.com/blog/topic/d-i) - [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) - [Early Careers](https://blog.tonic-agency.com/blog/topic/early-careers) - [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework) - [Insight](https://blog.tonic-agency.com/blog/topic/insight) - [Social](https://blog.tonic-agency.com/blog/topic/social) - [Tonic On Tour](https://blog.tonic-agency.com/blog/topic/tonic-on-tour) ### Posts by Topic - [EVP & EB (73)](https://blog.tonic-agency.com/blog/tag/evp-eb) - [Insight (70)](https://blog.tonic-agency.com/blog/tag/insight) - [Strategy (49)](https://blog.tonic-agency.com/blog/tag/strategy) - [Content (35)](https://blog.tonic-agency.com/blog/tag/content) - [FutureWork (34)](https://blog.tonic-agency.com/blog/tag/futurework) - [Social (16)](https://blog.tonic-agency.com/blog/tag/social) - [Tonic On Tour (14)](https://blog.tonic-agency.com/blog/tag/tonic-on-tour) - [Early Careers (10)](https://blog.tonic-agency.com/blog/tag/early-careers) - [Events (8)](https://blog.tonic-agency.com/blog/tag/events) - [D & I (6)](https://blog.tonic-agency.com/blog/tag/d-i) - [EmployeeX (5)](https://blog.tonic-agency.com/blog/tag/employeex) - [Humblebrag (5)](https://blog.tonic-agency.com/blog/tag/humblebrag) - [Digital (3)](https://blog.tonic-agency.com/blog/tag/digital) - [Read More 05 Aug ![The moral case for inclusion](https://blog.tonic-agency.com/hubfs/Moral.001.jpeg) Insight EVP & EB The moral case for inclusion ***Ever so slightly controversial, but is it time to begin talking morality, right and wrong, principles and ethics?*** Marcus Body](https://blog.tonic-agency.com/blog/morals) - [Read More 15 Jul ![](https://blog.tonic-agency.com/hubfs/EB%20not%20EB.jpg) Insight EVP & EB Be an Employer Brand not an Employer Bland ***Why is it, that after so many hours of research and creative thought, so many employer brands turn to the bland side? Is it a confidence issue, a battle between functions or a lack of bravery? Mark &..*** Tom Chesterton](https://blog.tonic-agency.com/blog/employerblanding) - [Read More 14 Jul ![](https://blog.tonic-agency.com/hubfs/Screenshot%202020-07-14%20at%2015.34.07.png) Insight EVP & EB Marcus's Ultimate EVP Venn Diagram ***Ever wondered what happens if you let an Engineer think for too long about EVPs and Employer Brands, here's your answer. Marcus spoke at TA Global Gathering 2020...*** Marcus Body](https://blog.tonic-agency.com/blog/ultimate_venn) - [Read More 30 Jun ![](https://blog.tonic-agency.com/hubfs/Canva%20images/ways%20your%20employer%20brand%20can%20support%20your%20business%20right%20now.png) FutureWork EVP & EB Three ways your employer brand can work for you right now ***At the start of March, we were asked by Brett & Andrea at Employer Brand International to write a few words about our three top tips for using Employer Brand as a business tool during the CV19..*** Tom Chesterton](https://blog.tonic-agency.com/blog/three-things) - [Read More 26 May ![](https://blog.tonic-agency.com/hubfs/Canva%20images/canva-image-8.png) FutureWork EVP & EB People are your greatest liability Marcus Body](https://blog.tonic-agency.com/blog/people-are-your-greatest-liability) - [Read More 23 Mar ![](https://blog.tonic-agency.com/hubfs/Screenshot%202020-03-20%20at%2011.49.23.png) FutureWork Content EVP & EB Employer Brand is a business tool for all times, not just the good times Here we are, in full on working from home mode. Apart from the odd moment of stir-craziness, the team at Tonic seem to be settling in to this new normal quite rapidly. We're having virtual team.. Tom Chesterton](https://blog.tonic-agency.com/blog/good-times) - [Read More 15 Mar ![](https://blog.tonic-agency.com/hubfs/Stock%20images/attractive%20young%20woman%20standing%20and%20juggling%20with%20social%20network%20icons.jpeg) FutureWork Content Social EVP & EB 10 Easy tips for sourcing social media posts Stephanie Smith](https://blog.tonic-agency.com/blog/tentips) - [Read More 06 Mar ![](https://blog.tonic-agency.com/hubfs/Screenshot%202020-03-06%20at%2009.32.11.png)](https://blog.tonic-agency.com/blog/iwd2020) [FutureWork Content EVP & EB D & I Supporting Women's Charities for IWD2020 This International Women’s Day I felt privileged to take some time to volunteer at Media Trust’s [Women’s Voices 2020 event](https://mediatrust.org/events/womens-voices-2020/), and be able to do something that could have real impact. Media Trust..](https://blog.tonic-agency.com/blog/iwd2020) Ruth Faulkner - [Read More 20 Feb ![](https://blog.tonic-agency.com/hubfs/personas-aha-media-1.jpg) FutureWork Content EVP & EB Thoughtless copying is bad. The problem with personas for inclusion Recruitment communications has for some time had a bit of a self-confidence issue. This often leads us to grab hold of things done in the consumer sector and assume that if they’re doing it, it must.. Marcus Body](https://blog.tonic-agency.com/blog/the-problem-with-personas-and-inclusion) - [Read More 16 Jan ![](https://blog.tonic-agency.com/hubfs/Screenshot%202020-01-15%20at%2012.21.01.png) FutureWork Content EVP & EB How are Burger King winning the marketing battle? And, what can we learn from their way of thinking... Tom Chesterton](https://blog.tonic-agency.com/blog/how-are-burger-king-winning-the-marketing-battle) - [Read More 27 Nov ![Content 2.jpg.001](https://blog.tonic-agency.com/hubfs/Content%202.jpg.001.jpeg) FutureWork Content EVP & EB What is Content Marketing really? Ruth Faulkner](https://blog.tonic-agency.com/blog/whatiscontent) - [Read More 14 Nov ![WhatsApp Image 2019-11-14 at 13.53.58](https://blog.tonic-agency.com/hubfs/WhatsApp%20Image%202019-11-14%20at%2013.53.58.jpeg) FutureWork Tonic On Tour EVP & EB Great shots in Manhattan Ruth Faulkner](https://blog.tonic-agency.com/blog/greatshots) - [Read More 22 Oct ![mom_facebook-1200-x-627](https://blog.tonic-agency.com/hubfs/mom_facebook-1200-x-627.jpg) Content EVP & EB Magical Micro Moments – Tonic’s top tips Tom Chesterton](https://blog.tonic-agency.com/blog/magical-micro-moments-tonics-top-tips) - [Read More 22 Oct ![nicholas-green-324622-unsplash-1](https://blog.tonic-agency.com/hubfs/nicholas-green-324622-unsplash-1.jpg) FutureWork Early Careers EVP & EB Generation Z For nearly a quarter century, the Millennial generation has been written about and discussed at length in management books, blogs, articles and conferences. We all know about Generation Y and its.. Tom Chesterton](https://blog.tonic-agency.com/blog/generation-z) [1](https://blog.tonic-agency.com/blog/tag/evp-eb/page/1) [...](https://blog.tonic-agency.com/blog/tag/evp-eb/page/1) [2](https://blog.tonic-agency.com/blog/tag/evp-eb/page/2) [3](https://blog.tonic-agency.com/blog/tag/evp-eb/page/3) [4](https://blog.tonic-agency.com/blog/tag/evp-eb/page/4) [5](https://blog.tonic-agency.com/blog/tag/evp-eb/page/5) [6](https://blog.tonic-agency.com/blog/tag/evp-eb/page/6) ## Subscribe To Blog ### Get in touch Tonic Agency Ltd Runway East 18 Crucifix Lane London, SE1 ### Recent Posts ### The Socials @ 2020 Tonic Agency Ltd