--- title: Tonic Thinking | Insight description: Insight | Tonic is an award winning communications business. We help employers to communicate better with their people. These are our thoughts. --- [![Tonic logo master 2020-2](https://blog.tonic-agency.com/hubfs/Tonic%20logo%20master%202020-2.png "Tonic logo master 2020-2")](https://blog.tonic-agency.com/) Filter by Category [show all](https://blog.tonic-agency.com/blog) [Content](https://blog.tonic-agency.com/blog/topic/content) [D & I](https://blog.tonic-agency.com/blog/topic/d-i) [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) [Early Careers](https://blog.tonic-agency.com/blog/topic/early-careers) [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework) [Insight](https://blog.tonic-agency.com/blog/topic/insight) [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) Filter by Category - [Show All](http://thoughtmate-1.hs-sites.com/orange-blog) - [Content](https://blog.tonic-agency.com/blog/topic/content) - [D & I](https://blog.tonic-agency.com/blog/topic/d-i) - [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) - [Early Careers](https://blog.tonic-agency.com/blog/topic/early-careers) - [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework) - [Insight](https://blog.tonic-agency.com/blog/topic/insight) - [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) ### Posts by Topic - [EVP & EB (73)](https://blog.tonic-agency.com/blog/tag/evp-eb) - [Insight (70)](https://blog.tonic-agency.com/blog/tag/insight) - [Strategy (49)](https://blog.tonic-agency.com/blog/tag/strategy) - [Content (35)](https://blog.tonic-agency.com/blog/tag/content) - [FutureWork (34)](https://blog.tonic-agency.com/blog/tag/futurework) - [Social (16)](https://blog.tonic-agency.com/blog/tag/social) - [Tonic On Tour (14)](https://blog.tonic-agency.com/blog/tag/tonic-on-tour) - [Early Careers (10)](https://blog.tonic-agency.com/blog/tag/early-careers) - [Events (8)](https://blog.tonic-agency.com/blog/tag/events) - [D & I (6)](https://blog.tonic-agency.com/blog/tag/d-i) - [EmployeeX (5)](https://blog.tonic-agency.com/blog/tag/employeex) - [Humblebrag (5)](https://blog.tonic-agency.com/blog/tag/humblebrag) - [Digital (3)](https://blog.tonic-agency.com/blog/tag/digital) - [Read More 09 Apr ![The value of work](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-3-1.jpg) FutureWork Insight The value of work: why attraction starts long before a job ad ***If engagement is falling and burnout is rising, recruitment may have a deeper challenge on its hands: helping people believe that the work itself is worth doing.*** Alexis Drake](https://blog.tonic-agency.com/blog/the-value-of-work-why-attraction-starts-long-before-the-job-ad) - [Read More 05 Mar ![Confusion about Apprenticeships](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-2-1.jpg) Early Careers Insight Apprenticeships Don’t Have an Interest Problem. They Have a Clarity Problem Having spent a day this week at the ISE’s Apprenticeships Conference in London, I couldn’t help noticing a recurring theme across the industry: confusion. Sarah Wardle](https://blog.tonic-agency.com/blog/apprenticeships-dont-have-an-interest-problem.-they-have-a-clarity-problem) - [Read More 26 Feb ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-3.jpg) Content Insight Strategy Targeting has had its moment. Creativity is now your unfair advantage For fifteen years, marketing has worshipped at the altar of programmed precision targeting. But now creativity has become the last bastion of unfair advantage. Fergus O'Connell](https://blog.tonic-agency.com/blog/targeting-has-had-its-moment.-creativity-is-now-your-unfair-advantage) - [Read More 16 Feb ![An office space covered in equations and binary data](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-1.jpg) Insight EVP & EB Strategy AI Isn’t Brand Magic. It’s Brand maths. AI is already shaping your employer brand. Josh Tindell](https://blog.tonic-agency.com/blog/ai-isnt-brand-magic.-its-brand-maths) - [Read More 04 Oct ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-26.jpg) Insight EVP & EB Strategy Employer branding, minus the fluff, part three A little while ago, a very well-connected friend of mine applied for a new role at a business that says it’s “people-first”. I could name names, but being brutal wins no friends and although there’s.. Tom Chesterton](https://blog.tonic-agency.com/blog/employer-branding-minus-the-fluff-part-three) - [Read More 05 Sep ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-24.jpg) Insight EVP & EB Strategy Employer branding, minus the fluff, part two Tom Chesterton](https://blog.tonic-agency.com/blog/employer-branding-minus-the-fluff-part-two) - ### [Read More 18 Aug ![Some fluff. Not employer branding.](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-21.jpg) Insight EVP & EB Strategy Employer branding, minus the fluff, pt.1: **The Most Underused Efficiency Tool in Your Business** Most people think of employer branding as something you put on the business. Tom Chesterton](https://blog.tonic-agency.com/blog/employer-branding-minus-the-fluff-pt.1) - [Read More 11 Jun ![A priest, playing saxophone, in church](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-20-1.jpg) Insight EVP & EB Strategy How to Align Your EVP Across Global Markets (Without Losing Local Credibility) Let’s begin with a heresy: consistency is overrated. Tom Chesterton](https://blog.tonic-agency.com/blog/how-to-align-your-evp-across-global-markets-without-losing-local-credibility) - [Read More 20 Mar ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-19-1.jpg) Insight EVP & EB Strategy When Culture Hijacks your brand Branding is about control. You spend years crafting your image. Shaping perception. Then a TV show comes along and rewrites your story overnight. That is what happened to Lumon Group. Tom Chesterton](https://blog.tonic-agency.com/blog/when-your-brand-gets-hijacked) - [Read More 14 Feb ![Love hearts](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-18.jpg) Insight EVP & EB Strategy Bad Dates. Bad Reviews. Same Problem. It’s Valentine’s Day. Romance is in the air. Tom Chesterton](https://blog.tonic-agency.com/blog/bad-dates.-bad-reviews.-same-problem) - ### [Read More 03 Jan ![Delicious Jam on a shelf](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-17.jpg) Insight EVP & EB Strategy The Science of Saying Yes: How Behavioural Economics Transforms Employer Branding Imagine this. You’re walking through a supermarket. You need to buy jam. Probably Strawberry. Tom Chesterton](https://blog.tonic-agency.com/blog/the-science-of-saying-yes-how-behavioural-economics-transforms-employer-branding) - [Read More 20 Dec ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-13.jpg) FutureWork Insight EVP & EB The 8 Employer Branding Trends That Will Define 2025 Employer branding isn’t static. Never has been. It’s always evolving. Tom Chesterton](https://blog.tonic-agency.com/blog/the-8-employer-branding-trends-that-will-define-2025) - [Read More 18 Dec ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-14-2.jpg) Insight D & I Time to make DEI accessible? It has been a turbulent time for DEI. But is the way we talk about DEI part of the problem? Is it time to reset DEI communications, and to ensure that everyone, no matter who they are, can feel part.. Oscar Wright](https://blog.tonic-agency.com/blog/lets-make-dei-accessible) - [Read More 20 Sep ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-14.jpg) Insight EVP & EB Employer Brands: Time to entertain or die? If you’ve got a toe in the consumer advertising bubble on LinkedIn, you’ll see a word popping up a lot right now. Entertainment. The gist goes like this...  Nicholas Prangnell](https://blog.tonic-agency.com/blog/is-it-time-for-employer-brands-to-entertain-or-die) [1](https://blog.tonic-agency.com/blog/tag/insight/page/1) [2](https://blog.tonic-agency.com/blog/tag/insight/page/2) [3](https://blog.tonic-agency.com/blog/tag/insight/page/3) [4](https://blog.tonic-agency.com/blog/tag/insight/page/4) [5](https://blog.tonic-agency.com/blog/tag/insight/page/5) ## Subscribe To Blog ### Get in touch Tonic Agency Ltd Runway East 18 Crucifix Lane London, SE1 ### Recent Posts ### The Socials @ 2020 Tonic Agency Ltd