A selection of our latest thinking

Let’s begin with a heresy: consistency is overrated.

This edition explores how workforce mobility is reshaping the UAE job market and what that means for employers, employer branding, recruitment and retention. With a growing influx of global talent,...

This is the third edition of Wonderful Work. Powerful Insights, a market intelligence series from Tonic, created to help employers make sense of the evolving world of work across the Gulf. At Tonic,...

This is the second edition of Wonderful Work. Powerful Insights, a market intelligence series from Tonic, crafted to assist businesses in navigating the changing landscape of work. At Tonic, we are...

This is the first in a market intelligence series from Tonic, designed to help businesses navigate the evolving world of work. At Tonic, we believe in creating Wonderful Work That Works, work that...

The job application process has never been easy for applicants. I know this from personal experience—having applied for numerous roles over the past few years. And one constant concern always gnaws...

Employer branding has seriously levelled up since it first popped onto the scene in the mid-90s. Back then, it was all about eye-catching print ads, radio spots, and TV commercials to make your...

When it comes to attracting and keeping top talent in the Middle East, having a strong employer brand is a game changer. Candidates here aren’t just looking for any job – they want to work for...

In response to questions from Chief Executives and HR leaders in the Middle East regarding the Return on Investment (ROI) and Key Performance Indicators (KPIs) for Employer Branding and EVP programs,...