Rage Against the Machine
The job application process has never been easy for applicants. I know this from personal experience—having applied for numerous roles over the past few years. And one constant concern always gnaws...
Our Blog
A selection of our latest thinking
Employer Branding: From Niche to Must-Have in the Middle East
Employer branding has seriously levelled up since it first popped onto the scene in the mid-90s. Back then, it was all about eye-catching print ads, radio spots, and TV commercials to make your...
Community building and differentiating your employer brand – some practical tips
When it comes to attracting and keeping top talent in the Middle East, having a strong employer brand is a game changer. Candidates here aren’t just looking for any job – they want to work for...
What’s the ROI of your employer brand program?
In response to questions from Chief Executives and HR leaders in the Middle East regarding the Return on Investment (ROI) and Key Performance Indicators (KPIs) for Employer Branding and EVP programs,...