This is the third edition of Wonderful Work. Powerful Insights, a market intelligence series from Tonic, created to help employers make sense of the evolving world of work across the Gulf. At Tonic, we believe in creating Wonderful Work That Works – work that connects, inspires and delivers lasting value.
This edition explores the growing influence of employee advocacy, and how trust in the workplace is becoming a defining force in brand performance. With insights from the UAE and Saudi Arabia, we look at the practical steps employers can take to strengthen their reputation from the inside out.