---
title: Supporting Women's Charities for IWD2020
description: Media Trust brought together c150 media and creative professionals with c30 women-focused charities to collaborate on some of the charities’ biggest marketing and comms challenges. Ruth got involved.
---

[Tonic Thinking](https://blog.tonic-agency.com/blog)

# [Supporting Women's Charities for IWD2020](https://blog.tonic-agency.com/blog/iwd2020)

 Written by [Ruth Faulkner](https://blog.tonic-agency.com/blog/author/ruth-faulkner) | Mar 6, 2020, 9:38:42 AM

 

This International Women’s Day I felt privileged to take some time to volunteer at Media Trust’s [Women’s Voices 2020 event](https://mediatrust.org/events/womens-voices-2020/), and be able to do something that could have real impact. Media Trust brought together c150 media and creative professionals with c30 women-focused charities to collaborate on some of the charities’ biggest marketing and comms challenges.

Considering my Olympic Games editorial experience, it makes sense I was partnered with [Women in Sport](https://www.womeninsport.org/) to look at the next step for their [Reframing Sport for Teenage Girls research](https://www.womeninsport.org/press-release/reframing-sport-for-teenage-girls-building-strong-foundations-for-their-futures/?gclid=EAIaIQobChMItuS5nPyB6AIV2obVCh0f6A5LEAAYASAAEgLK_fD_BwE). I won’t give the game away, but must say I had a great time brainstorming together with a mixed group of professionals from media-buying agencies to consumer brand agencies to come up with some truly interesting creative ideas.

I personally think events like this are so important. Of course, for the charities such help can be really valuable. Most charities are trying to do important work in a tough environment, with seemingly ever-growing competition for funding and attention alongside ever-reducing teams and time. The opportunity to collaborate with a range of professionals to get inspiration from outside of their sectors seemed to be useful to them.

At the same time, as a volunteer I got an awful lot from the day. Stepping away from your normal client sectors and challenges to tackle something completely different is really refreshing. For me, a return to the world of sport was also fun, even though the issues presented were those I hadn’t necessarily tackled before. Equally interesting was the opportunity to see how other professionals approached and broke down challenges - there’s always so much to learn from each other.

Of course, we also had fun exploring the Google Academy office space with its summer vibe - from giant ice cream to dodgems it was certainly a fun space for creative thought!

A key highlight of the day was listening to the keynote speech by Kajal Odedra, Executive Director of Change.org. One thing stuck with me. She said: “While the most campaigns (on Change.org) are started by men, the most campaign wins come from women under 35 - I can’t wait to see what this generation of women do next.”

Today, seeing this many women and male allies come together to help women-focused charities I certainly see what she means.

[View full post](https://blog.tonic-agency.com/blog/iwd2020)

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