A little while ago, a very well-connected friend of mine applied for a new role at a business that says it’s “people-first”. I could name names, but being brutal wins no friends and although there’s..

The Most Underused Efficiency Tool in Your Business

Most people think of employer branding as something you put on the business.

Let’s begin with a heresy: consistency is overrated.

We’re living in an age where AI can write your job ads, draft your social posts, ping personalised outreach messages to candidates. All before you’ve had your morning coffee. Sounds brilliant,..

Branding is about control. You spend years crafting your image. Shaping perception. Then a TV show comes along and rewrites your story overnight. That is what happened to Lumon Group.

It’s Valentine’s Day. Romance is in the air.

Data is ‘king’ when it comes to DEI. But should it be? We think it’s time, in DEI comms at least, to move away from statistics and use the data to tell real human stories, that’ll make people feel..

Imagine this. You’re walking through a supermarket.

You need to buy jam. Probably Strawberry.

I’m done biting my tongue — and I know I can’t be the only one. Now is the time to stop fearing being a ‘moaner’, and to start speaking up. Because sometimes that's exactly what’s needed to make..

Employer branding isn’t static. Never has been. It’s always evolving.

It has been a turbulent time for DEI. But is the way we talk about DEI part of the problem? Is it time to reset DEI communications, and to ensure that everyone, no matter who they are, can feel part..

If you’ve got a toe in the consumer advertising bubble on LinkedIn, you’ll see a word popping up a lot right now. Entertainment. The gist goes like this...