--- title: Supporting Women's Charities for IWD2020 description: Media Trust brought together c150 media and creative professionals with c30 women-focused charities to collaborate on some of the charities’ biggest marketing and comms challenges. Ruth got involved. image: https://blog.tonic-agency.com/hubfs/Screenshot%202020-03-06%20at%2009.32.11.png --- [![Tonic logo master 2020-2](https://blog.tonic-agency.com/hubfs/Tonic%20logo%20master%202020-2.png "Tonic logo master 2020-2")](https://blog.tonic-agency.com/) Filter by Category [show all](https://blog.tonic-agency.com/blog) Filter by Category - [Show All](http://thoughtmate-1.hs-sites.com/orange-blog) ### Posts by Topic # Supporting Women's Charities for IWD2020 [Ruth Faulkner](https://blog.tonic-agency.com/blog/author/ruth-faulkner) Mar 06, 2020 ![](https://blog.tonic-agency.com/hubfs/Screenshot%202020-03-06%20at%2009.32.11.png) ![Screenshot 2020-03-06 at 09.32.11](https://blog.tonic-agency.com/hs-fs/hubfs/Screenshot%202020-03-06%20at%2009.32.11.png?width=1952&name=Screenshot%202020-03-06%20at%2009.32.11.png)   This International Women’s Day I felt privileged to take some time to volunteer at Media Trust’s [Women’s Voices 2020 event](https://mediatrust.org/events/womens-voices-2020/), and be able to do something that could have real impact. Media Trust brought together c150 media and creative professionals with c30 women-focused charities to collaborate on some of the charities’ biggest marketing and comms challenges. Considering my Olympic Games editorial experience, it makes sense I was partnered with [Women in Sport](https://www.womeninsport.org/) to look at the next step for their [Reframing Sport for Teenage Girls research](https://www.womeninsport.org/press-release/reframing-sport-for-teenage-girls-building-strong-foundations-for-their-futures/?gclid=EAIaIQobChMItuS5nPyB6AIV2obVCh0f6A5LEAAYASAAEgLK_fD_BwE). I won’t give the game away, but must say I had a great time brainstorming together with a mixed group of professionals from media-buying agencies to consumer brand agencies to come up with some truly interesting creative ideas. I personally think events like this are so important. Of course, for the charities such help can be really valuable. Most charities are trying to do important work in a tough environment, with seemingly ever-growing competition for funding and attention alongside ever-reducing teams and time. The opportunity to collaborate with a range of professionals to get inspiration from outside of their sectors seemed to be useful to them. At the same time, as a volunteer I got an awful lot from the day. Stepping away from your normal client sectors and challenges to tackle something completely different is really refreshing. For me, a return to the world of sport was also fun, even though the issues presented were those I hadn’t necessarily tackled before. Equally interesting was the opportunity to see how other professionals approached and broke down challenges - there’s always so much to learn from each other. Of course, we also had fun exploring the Google Academy office space with its summer vibe - from giant ice cream to dodgems it was certainly a fun space for creative thought! A key highlight of the day was listening to the keynote speech by Kajal Odedra, Executive Director of Change.org. One thing stuck with me. She said: “While the most campaigns (on Change.org) are started by men, the most campaign wins come from women under 35 - I can’t wait to see what this generation of women do next.” Today, seeing this many women and male allies come together to help women-focused charities I certainly see what she means. [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework), [Content](https://blog.tonic-agency.com/blog/topic/content), [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb), [D & I](https://blog.tonic-agency.com/blog/topic/d-i) [Thoughtless copying is bad. The problem with personas for inclusion](https://blog.tonic-agency.com/blog/the-problem-with-personas-and-inclusion) [10 Easy tips for sourcing social media posts](https://blog.tonic-agency.com/blog/tentips) ### About Author ![Ruth Faulkner](https://blog.tonic-agency.com/hubfs/0.jpeg) Ruth Faulkner Head of Content Related Posts [![Social didn’t get harder. It just started hiding weak ideas.](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-3-2.jpg) Social didn’t get harder. It just started hiding weak ideas.](https://blog.tonic-agency.com/blog/social-didnt-get-harder.it-just-stopped-hiding-weak-ideas) [![The value of work: why attraction starts long before a job ad](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-3-1.jpg) The value of work: why attraction starts long before a job ad](https://blog.tonic-agency.com/blog/the-value-of-work-why-attraction-starts-long-before-the-job-ad) [![Targeting has had its moment. 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Creativity is now your unfair advantage](https://blog.tonic-agency.com/blog/targeting-has-had-its-moment.-creativity-is-now-your-unfair-advantage) - - - - ## Subscribe To Blog ### Get in touch Tonic Agency Ltd Runway East 18 Crucifix Lane London, SE1 ### Recent Posts ### The Socials @ 2020 Tonic Agency Ltd ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ruth Faulkner", "url" : "https://blog.tonic-agency.com/blog/author/ruth-faulkner" }, "dateModified" : "2020-03-06T09:51:18.930Z", "datePublished" : "2020-03-06T09:38:42.000Z", "headline" : "Supporting Women's Charities for IWD2020", "image" : [ "https://blog.tonic-agency.com/hubfs/Screenshot%202020-03-06%20at%2009.32.11.png" ], "mainEntityOfPage" : { "@id" : "https://blog.tonic-agency.com/blog/iwd2020", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.tonic-agency.com/hubfs/Tonic%20logo%20master%202020-1.png" }, "name" : "Tonic" } } ```