When it comes to employer branding, many focus on either physical or mental availability. And for good reason as you may have read in our recent blogs. But the true power lies in combining both.

So, you’ve built a great employer brand. People know your name, they’ve heard the stories, they’ve seen the posts. But here’s the thing: None of that matters if they can’t find you when they’re ready..

Ever notice how certain things just stick in your head? A jingle, a tagline, a joke. You don’t know why, but it’s there. That’s mental availability. And it’s what you need if you want your employer..

I was on holiday for much of the last ten days. Time to unwind for sure, but also some time to happily doom-scroll on LinkedIn. And there it was, the bold claim: “Recruitment is broken.”

In today’s competitive employer branding market, the outcomes we're all working towards; building a compelling culture, attracting top talent, and maintaining a talent-dense workforce requires much..

As Google Trends data shows, searches related to the topic of Diversity, equity, and inclusion (DE&I) have gained significant momentum over the past two years. We’ve also felt this increased focus..

In the dynamic realm of talent management, the concept of "talent density" is gaining significant attention. As organisations strive for a competitive edge, understanding and maximising talent..

In today's digital landscape, the significance of user-generated content (UGC) in social strategies cannot be overstated. Studies show that UGC has 4.5 times higher engagement than brand-created..

Can you believe we're already well into 2024? The social media scene this year is buzzing with activity. TikTok continues to dominate headlines, while X is undergoing a metamorphosis into a..

It’s not Shakespeare but Google’s Bard is bringing something new to the search stage. Introducing generative AI to our beloved search engine, Bard will potentially change how we think about SEO and..

Universal Analytics is sunsetting and GA4 is on the rise - but what does that mean for measuring your content?

Wow, can you believe we're already a few months into 2023? This year's social media landscape is already proving to be frenetic, with so much going on. TikTok, the platform with the strongest sense..

First the ‘Great Resignation’, and now, apparently, the ‘Great Regret’. We started to hear about it late last year, early rumblings that some who’d changed roles during the pandemic were..

When it comes to attracting and retaining top talent, having a strong employer brand strategy is crucial. Candidates seek far more than just a job - there's plenty for them to choose from currently;..