In June 2012, Mark & I were starting Tonic. As we head towards our tenth birthday on the 4th of July this year, we've gone a little misty-eyed over some old blog posts.

No, not that one. This one is a favourite with the fans, and sure to make a positive impact on the world. We are of course talking about being elected to the European Association of Employer Branding..

We've got a new look, a new identity, but there's more to it than that. 

As we're entering awards season once again, we thought it would be worth resurrecting this blog from a few years ago. Some thoughts here still resonate, although the number of awards won has shot up,..