We’ve done the reading, we’ve separated what matters from what doesn’t for talent brands, and we’ve created a list of six social media updates that we think are worth preparing for in Q1 2023.

Now the dust has settled on Google's latest update, what do you really need to do with your content to ensure success on the biggest search channel?

Investment and confidence seem to be ebbing away from the tech sector, and employment seems more fragile than ever in that sector. This represents an opportunity for employers from other sectors to..

Just recently, I’ve been asked by quite a few Chief Exec’s, mainly directly, sometimes via a Head of TA, or Head of Comm’s, about the return on investment that they’ll get from investing in, and then..

In June 2012, Mark & I were starting Tonic. As we head towards our tenth birthday on the 4th of July this year, we've gone a little misty-eyed over some old blog posts.

At the Resourcing Leaders Summit in March, we chose to explore whether a new definition of employer identity was needed.

This blog originally had a much stronger title, implying a level of BS that frankly I chickened out of using, but if you’re anything like me you’ve probably heard, or read plenty about the ‘soon to..

Ever experienced the painful feeling of asking Alexa, Siri or Google to set a timer? It often goes a bit like this, ‘Hi Alexa, set timer for 5 minutes please’, ‘Sorry I didn’t understand what you..

Between Christmas and this New Year, we took a step back to look at trends for brands, people communications and talent acquisition that we think will be important in ’22. See if you agree.

The third of our blogs looking at factors influencing employer brands right now. Building back better is rooted in hope for the future. There's lots that employer brands can learn from that.

The second of our blogs looking at the high-level trends that are impacting now on employer brands. This time it's habit versus upheaval, and the competing tensions between individuals, employers and..

In the first in a new series of blogs, we take a look at how the most widely shared, collective experience since the second world war is shaping how employer brands can remain relevant - and actively..

It’s busy. Really busy, and perhaps more than any other function, Talent Acquisition seems to be caught in a perfect storm. So with that in mind, what’s happening with one of TA's greatest tools,..

I’ve spent a lot of time talking about measurement and metrics with clients and colleagues, and sometimes people will comment “You’re quite negative about measurement for someone who specialises in..