When it comes to employer branding, many focus on either physical or mental availability. And for good reason as you may have read in our recent blogs. But the true power lies in combining both.

So, you’ve built a great employer brand. People know your name, they’ve heard the stories, they’ve seen the posts. But here’s the thing: None of that matters if they can’t find you when they’re ready..

Ever notice how certain things just stick in your head? A jingle, a tagline, a joke. You don’t know why, but it’s there. That’s mental availability. And it’s what you need if you want your employer..

In today’s competitive employer branding market, the outcomes we're all working towards; building a compelling culture, attracting top talent, and maintaining a talent-dense workforce requires much..

In the broadest sense, brands don't ever really exist in a vacuum. They are the summation of perceptions, values, promises, and experiences. While external marketing can help shape those perceptions,..

It’s not Shakespeare but Google’s Bard is bringing something new to the search stage. Introducing generative AI to our beloved search engine, Bard will potentially change how we think about SEO and..

Universal Analytics is sunsetting and GA4 is on the rise - but what does that mean for measuring your content?

Hot from a Q&A hosted on Instagram Stories this week, Adam Mosseri, Head of Instagram, has promised “Photos will always be a part of Instagram”. 

Now the dust has settled on Google's latest update, what do you really need to do with your content to ensure success on the biggest search channel?

Our thinking about storytelling in employer brand has evolved a lot since 2014, but it's interesting to see some great storytelling from back then in action. Our blog archives are a really..

Our content team kicked off this year with a global photo and video shoot ‘tour’ for Hilti, creating authentic and impactful content - live now!

Between Christmas and this New Year, we took a step back to look at trends for brands, people communications and talent acquisition that we think will be important in ’22. See if you agree.

With Facebook in the press recently following whistleblower Frances Haugen’s accusation that the company is failing to protect young users from harmful content, World Mental Health Day 2021 fell at a..