It’s not Shakespeare but Google’s Bard is bringing something new to the search stage. Introducing generative AI to our beloved search engine, Bard will potentially change how we think about SEO and..

Universal Analytics is sunsetting and GA4 is on the rise - but what does that mean for measuring your content?

Hot from a Q&A hosted on Instagram Stories this week, Adam Mosseri, Head of Instagram, has promised “Photos will always be a part of Instagram”. 

Now the dust has settled on Google's latest update, what do you really need to do with your content to ensure success on the biggest search channel?

Our thinking about storytelling in employer brand has evolved a lot since 2014, but it's interesting to see some great storytelling from back then in action. Our blog archives are a really..

Our content team kicked off this year with a global photo and video shoot ‘tour’ for Hilti, creating authentic and impactful content - live now!

Between Christmas and this New Year, we took a step back to look at trends for brands, people communications and talent acquisition that we think will be important in ’22. See if you agree.

With Facebook in the press recently following whistleblower Frances Haugen’s accusation that the company is failing to protect young users from harmful content, World Mental Health Day 2021 fell at a..

Facebook, Insta, WhatsApp & Workplace all failed yesterday evening, all at the same time. Cue lots of funnies. Here are our favourite outage memes from the past 24 hours 

What’s ‘new’ in content is ever-changing and evolving so quickly that even the best marketer has to stay on their toes. The pandemic accelerated this - so how do you keep up & stay relevant? 

No story is boring if you tell it the right way. You just got to find the right angle. Ask Lin Manuel Miranda, or if you don't have his number, perhaps Ruth might help?

Is your content game stronger than your community effort? Is that the way it should be? Are you missing a trick? Does better attraction & retention require you to be more engaged? 

Today is #WorldEnvironmentDay - and with everything else going on in the world, perhaps understandably it did nearly pass us by. But it’s really important to think about the environment, especially..