--- title: "Content for Google: By People, For People, More People" description: Google's content update - what do you really need to do with your employer brand content to ensure success on the biggest search channel? image: https://blog.tonic-agency.com/hubfs/7.jpg --- [![Tonic logo master 2020-2](https://blog.tonic-agency.com/hubfs/Tonic%20logo%20master%202020-2.png "Tonic logo master 2020-2")](https://blog.tonic-agency.com/) Filter by Category [show all](https://blog.tonic-agency.com/blog) Filter by Category - [Show All](http://thoughtmate-1.hs-sites.com/orange-blog) ### Posts by Topic # Content for Google: By People, For People, More People [Ruth Faulkner](https://blog.tonic-agency.com/blog/author/ruth-faulkner) Nov 25, 2022 ![](https://blog.tonic-agency.com/hubfs/7.jpg) *Now the dust has settled on Google's latest update, what do you really need to do with your content to ensure success on the biggest search channel?* Every time there is any Google update or algorithm change there’s a flurry of activity and comments from creators and search engine experts alike. We’ve seen people call it “a revolution”, and others use phrases like “It’s going to shake things up” or even in one case [“Thanos Week”](https://twitter.com/bernietorras/status/1561621861183754242?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1561646631250006016%7Ctwgr%5E476522dc925b829e67bb336b47832241fe95379b%7Ctwcon%5Es2_&ref_url=https%3A%2F%2Fwww.seroundtable.com%2Fgoogle-helpful-content-update-33949.html) (joke makes sense to Marvel fans!). While we personally enjoy reading all these perspectives, they did make the update feel scary, confusing or unmanageable. It’s hard to know really what the impact is, and what you should do, or not do. A little while after the update and most people we’ve spoken to either nothing or short-term reactive content tweaks that will ultimately have little long-term value. So, we’re here to demystify what you can actually do, and why it will help. First things first - there was nothing mean or scary about this update, Thanos reference aside. Google isn’t trying to catch you out. In fact, they’re trying to help ensure your content is as relevant and helpful to your target audience as it can possibly be. And your content will only get traction if it is - so really this is a no-brainer. **Who doesn’t love a spring (or autumn) -clean? ** One thing that did worry people was the fact that the update looks at websites not on a ‘page-by-page’ basis but as a whole - unlike previous updates. So, if you have pages that are old, out-of-place or poorly written hidden in the nooks and crannies of your site, it could bring down your site’s ranking as a whole. We do always recommend looking at websites holistically for the best user experience, so this update might give you the nudge needed to make sure you haven’t got some old content pulling you down. **Tech-related content? Or informative/ educational content?... Isn’t that all of us?** Google has also stipulated that the update will most impact the following subjects: Online educational materials, Arts and entertainment, Shopping and Tech-related. While this is pretty vague it could mean this has a noted impact on careers websites which tend to include informative/educational content pages. And most of Tonic’s clients would be considered ‘tech-related’ in some way or another. **Quality always** The main aim of the update is to encourage more **high-quality, people-first content**. They offer the following advice: [*“Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.”*](https://developers.google.com/search/docs/advanced/guidelines/webmaster-guidelines)  This seems to suggest that stock images, old videos or poorly written pages won't cut it anymore. **Your to-do list** Here’s our quick recommendation of what you should do now: Good luck! Let us know if you need help! **Need more info?:** Curtis has written a detailed report on all the ins and outs of the update. [Download our full report here](https://info.tonic-agency.com/googles-content-update-and-its-impact-on-content).  Or contact Ruth at [ruth.faulkner@tonic-agency.com](mailto:ruth.faulkner@tonic-agency.com) to discuss how you should re-evaluate your content and content strategy in light of the update.   [Content](https://blog.tonic-agency.com/blog/topic/content), [Insight](https://blog.tonic-agency.com/blog/topic/insight), [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) [The opportunity for employers as the tech sector slows down](https://blog.tonic-agency.com/blog/the-opportunity-for-employers-outside-of-tech-in-tech-layoffs) [What’s Coming On Social Media?](https://blog.tonic-agency.com/blog/socialq12023) ### About Author ![Ruth Faulkner](https://blog.tonic-agency.com/hubfs/0.jpeg) Ruth Faulkner Head of Content Related Posts [![Social didn’t get harder. It just started hiding weak ideas.](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-3-2.jpg) Social didn’t get harder. It just started hiding weak ideas.](https://blog.tonic-agency.com/blog/social-didnt-get-harder.it-just-stopped-hiding-weak-ideas) [![Application Inflation Isn’t a Volume Problem. It’s a Design Flaw.](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-5.jpg) Application Inflation Isn’t a Volume Problem. It’s a Design Flaw.](https://blog.tonic-agency.com/blog/application-inflation-isnt-a-volume-problem.-its-a-design-flaw) [![The value of work: why attraction starts long before a job ad](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-3-1.jpg) The value of work: why attraction starts long before a job ad](https://blog.tonic-agency.com/blog/the-value-of-work-why-attraction-starts-long-before-the-job-ad) - - - - ## Subscribe To Blog ### Get in touch Tonic Agency Ltd Runway East 18 Crucifix Lane London, SE1 ### Recent Posts ### The Socials @ 2020 Tonic Agency Ltd ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ruth Faulkner", "url" : "https://blog.tonic-agency.com/blog/author/ruth-faulkner" }, "dateModified" : "2022-11-25T08:36:00.268Z", "datePublished" : "2022-11-25T08:36:00.000Z", "headline" : "Content for Google: By People, For People, More People", "image" : [ "https://blog.tonic-agency.com/hubfs/7.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.tonic-agency.com/blog/content-for-google-by-people-for-people-more-people", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.tonic-agency.com/hubfs/Tonic%20logo%20master%202020-1.png" }, "name" : "Tonic" } } ```