Having spent a day this week at the ISE’s Apprenticeships Conference in London, I couldn’t help noticing a recurring theme across the industry: confusion.
For fifteen years, marketing has worshipped at the altar of programmed precision targeting. But now creativity has become the last bastion of unfair advantage.
AI is already shaping your employer brand.
A little while ago, a very well-connected friend of mine applied for a new role at a business that says it’s “people-first”. I could name names, but being brutal wins no friends and although there’s..
Most people think of employer branding as something you put on the business.
Let’s begin with a heresy: consistency is overrated.
Branding is about control. You spend years crafting your image. Shaping perception. Then a TV show comes along and rewrites your story overnight. That is what happened to Lumon Group.
It’s Valentine’s Day. Romance is in the air.
You need to buy jam. Probably Strawberry.
Employer branding isn’t static. Never has been. It’s always evolving.
It has been a turbulent time for DEI. But is the way we talk about DEI part of the problem? Is it time to reset DEI communications, and to ensure that everyone, no matter who they are, can feel part..
If you’ve got a toe in the consumer advertising bubble on LinkedIn, you’ll see a word popping up a lot right now. Entertainment. The gist goes like this...
When it comes to employer branding, many focus on either physical or mental availability. And for good reason as you may have read in our recent blogs. But the true power lies in combining both.