The Big Apple
This week we’ve have been busy out and about with clients, including a team in New York for the fourth and final photo and video shoot for our client Refinitiv. One year young in October, after divesting from Thomson Reuters, Refinitiv is one of the world's largest providers of financial markets data and infrastructure, serving over 40,000 clients in 190 countries.
This year they have developed their first employee value proposition which we are bringing to life, both internally and externally. Externally this includes a complete refresh of their careers site, a social and paid media campaign and events around the world. While internally we’re building a content strategy and storytelling platform to get all of their 19,000 employees engaged with the EVP pillars and the Refinitiv mission.
With shoots in Bangalore, Manila, London and now New York the creative will show the diversity and global nature of Refinitiv’s business, with powerful local stories coming through. Ruth, Mark and Lisa from Tonic along with our photo/video crew and mark up artist have spent this week in Refinitiv’s Times Square office, filming and photographing 12 carefully selected employees.
Amazing office views have led to strong shots, from the 30th floor of Refinitiv we can see the New Year’s ball and the bright lights of Times Square jumbotrons, which hopefully will soon be featuring the EVP creative. Watch this space.
#TonicOnTour #WonderfulWork #WonderWorkers
