Tonic logo master 2020-2

Filter by Category
Filter by Category

Beyond EVP, what could form a single unifying employer identity?

At the Resourcing Leaders Summit in March, we chose to explore whether a new definition of employer identity was needed.

And if it was, could it be used to tie the distinct threads of people, culture, advocacy and employer brand together to generate a single unifying solution. Is there a key tool which could be used by employers to anchor together in one place everything that makes them special?

So, thinking through all of the (often) competing elements that constitute an organisation, and how you might talk to different audiences, we identified the elements that might make up an employer ID. Our thinking was that the answer might not be an Employer Value Proposition after all.

Screenshot 2022-05-16 at 12.58.07

We asked Marcus to consider the alternatives and then tested that thinking with the best audience we could think of: Resourcing Leaders attending the summit. This is the talk he gave - complete with some of the roundtable discussions:

 

 

As you'll see, Marcus battled with a slightly suspect wired connection to the projector, so his presentation isn't shown on screen. You can download the deck (no strings) from here. 

The thinking we shared on the day certainly got the conversation flowing, and we had positive feedback about the concept. We'd love to hear what you think too.

 

 

Web 3.0 and your employer brand. Nonsense or not?
One month to go: ten years ago...

About Author

Tom Chesterton
Tom Chesterton

Chief Executive and Co-Founder of Tonic

Related Posts
What brand story are you telling?
What brand story are you telling?
In 2014 we talked about how not to build a brand
In 2014 we talked about how not to build a brand
Global content production comes back with a bang
Global content production comes back with a bang

Subscribe To Blog