---
title: Tonic Thinking | Tom Chesterton
description: Chief Executive and Co-Founder of Tonic. Brand geek, dislikes charlatans.
---
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## Tom Chesterton
Chief Executive and Co-Founder of Tonic. Brand geek, dislikes charlatans.
Find me on:
- ### [Read More 29 Apr  Early Careers Strategy Application Inflation Isn’t a Volume Problem. It’s a Design Flaw. Early careers recruitment has a volume problem. That’s how it’s usually framed, anyway. More applications than ever. Bigger funnels. Greater reach. On the surface, it looks like success. The numbers.. Tom Chesterton](https://blog.tonic-agency.com/blog/application-inflation-isnt-a-volume-problem.-its-a-design-flaw)
- [Read More 05 Nov  Early Careers D & I Strategy AI isn't killing jobs for graduates The headlines seem to be writing themselves: “AI is killing graduate jobs.” Tom Chesterton](https://blog.tonic-agency.com/blog/ai-isnt-killing-jobs-for-graduates)
- [Read More 04 Oct  Insight EVP & EB Strategy Employer branding, minus the fluff, part three A little while ago, a very well-connected friend of mine applied for a new role at a business that says it’s “people-first”. I could name names, but being brutal wins no friends and although there’s.. Tom Chesterton](https://blog.tonic-agency.com/blog/employer-branding-minus-the-fluff-part-three)
- [Read More 05 Sep  Insight EVP & EB Strategy Employer branding, minus the fluff, part two Tom Chesterton](https://blog.tonic-agency.com/blog/employer-branding-minus-the-fluff-part-two)
- ### [Read More 18 Aug  Insight EVP & EB Strategy Employer branding, minus the fluff, pt.1: **The Most Underused Efficiency Tool in Your Business** Most people think of employer branding as something you put on the business. Tom Chesterton](https://blog.tonic-agency.com/blog/employer-branding-minus-the-fluff-pt.1)
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[Read More 30 Jul ](https://blog.tonic-agency.com/blog/youre-not-inventory.-youre-influence)
### [EVP & EB You're not inventory. You're Influence **Matt Charney has written something rather brilliant, and vaguely terrifying.** [He argues, quite persuasively, that recruitment is essentially a logistics function](https://mattcharney.com/2025/07/22/youre-not-talent-youre-inventory/). Less a noble people calling, more a..](https://blog.tonic-agency.com/blog/youre-not-inventory.-youre-influence)
Tom Chesterton
- [Read More 11 Jun  Insight EVP & EB Strategy How to Align Your EVP Across Global Markets (Without Losing Local Credibility) Let’s begin with a heresy: consistency is overrated. Tom Chesterton](https://blog.tonic-agency.com/blog/how-to-align-your-evp-across-global-markets-without-losing-local-credibility)
- [Read More 15 Apr  EVP & EB Strategy Start with Brand, Not with Bots We’re living in an age where AI can write your job ads, draft your social posts, ping personalised outreach messages to candidates. All before you’ve had your morning coffee. Sounds brilliant,.. Tom Chesterton](https://blog.tonic-agency.com/blog/start-with-brand-not-with-bots)
- [Read More 20 Mar  Insight EVP & EB Strategy When Culture Hijacks your brand Branding is about control. You spend years crafting your image. Shaping perception. Then a TV show comes along and rewrites your story overnight. That is what happened to Lumon Group. Tom Chesterton](https://blog.tonic-agency.com/blog/when-your-brand-gets-hijacked)
- [Read More 14 Feb  Insight EVP & EB Strategy Bad Dates. Bad Reviews. Same Problem. It’s Valentine’s Day. Romance is in the air. Tom Chesterton](https://blog.tonic-agency.com/blog/bad-dates.-bad-reviews.-same-problem)
- ### [Read More 03 Jan  Insight EVP & EB Strategy The Science of Saying Yes: How Behavioural Economics Transforms Employer Branding Imagine this. You’re walking through a supermarket. You need to buy jam. Probably Strawberry. Tom Chesterton](https://blog.tonic-agency.com/blog/the-science-of-saying-yes-how-behavioural-economics-transforms-employer-branding)
- [Read More 20 Dec  FutureWork Insight EVP & EB The 8 Employer Branding Trends That Will Define 2025 Employer branding isn’t static. Never has been. It’s always evolving. Tom Chesterton](https://blog.tonic-agency.com/blog/the-8-employer-branding-trends-that-will-define-2025)
- [Read More 11 Sep  Content Insight EVP & EB Strategy Unlock Employer Brand Power: Combine Physical and Mental Availability When it comes to employer branding, many focus on either physical or mental availability. And for good reason as you may have read in our recent blogs. But the true power lies in combining both. Tom Chesterton](https://blog.tonic-agency.com/blog/unlock-employer-brand-power-combine-physical-and-mental-availability)
- [Read More 02 Sep  Content Insight Digital Strategy Be Where They Are: The Real Power of Physical Availability So, you’ve built a great employer brand. People know your name, they’ve heard the stories, they’ve seen the posts. But here’s the thing: None of that matters if they can’t find you when they’re ready.. Tom Chesterton](https://blog.tonic-agency.com/blog/be-where-they-are-the-real-power-of-physical-availability)
[1](https://blog.tonic-agency.com/blog/author/tom-chesterton/page/1) [2](https://blog.tonic-agency.com/blog/author/tom-chesterton/page/2) [3](https://blog.tonic-agency.com/blog/author/tom-chesterton/page/3) [4](https://blog.tonic-agency.com/blog/author/tom-chesterton/page/4) [5](https://blog.tonic-agency.com/blog/author/tom-chesterton/page/5)
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