Tom Chesterton

Chief Executive and Co-Founder of Tonic
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Recent Posts

Three ways your employer brand can work for you right now

Jun 30, 2020 3:53:17 PM / by Tom Chesterton posted in For everyone, Advice, Employer Brand

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At the start of March, we were asked by Brett & Andrea at Employer Brand International to write a few words about our three top tips for using Employer Brand as a business tool during the CV19 pandemic. A little bit of head scratching later, and the three points below were provided.

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Employer Brand is a business tool for all times, not just the good times

Mar 23, 2020 8:45:00 AM / by Tom Chesterton posted in For everyone, Employer Brand, Content

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Here we are, in full on working from home mode. Apart from the odd moment of stir-craziness, the team at Tonic seem to be settling in to this new normal quite rapidly. We're having virtual team drinks at lunchtime on Workplace (with fancy hats), we have a daily meeting with the team and regular team updates and meetings with clients on Zoom. So far so good. 

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How are Burger King winning the marketing battle?

Jan 16, 2020 9:55:01 AM / by Tom Chesterton posted in For everyone, Employer Brand, Content

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And, what can we learn from their way of thinking...

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Forget the nice guys never winning. Nice work sometimes does finish second.

Oct 28, 2019 9:15:00 AM / by Tom Chesterton posted in Insider, For clients, For everyone, Awards

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Magical Micro Moments – Tonic’s top tips

Oct 22, 2019 3:43:19 PM / by Tom Chesterton posted in Employer Brand, Storytelling

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Generation Z

Oct 22, 2019 3:29:36 PM / by Tom Chesterton posted in Employer Brand, Future, Early Careers, Graduate, Interns

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For nearly a quarter century, the Millennial generation has been written about and discussed at length in management books, blogs, articles and conferences. We all know about Generation Y and its cultural touchstones; Twitter, Vice, Arbnb etc. They were the most tech-savvy generation in history – until the advent of Generation Z. These new kids on the block, who are just entering the work-place are the first truly digital generation. They are never known a world without the Internet.

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Back to school. Not just for the kids.

Oct 22, 2019 2:59:35 PM / by Tom Chesterton posted in Insider, Advice, Future

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Seismic shift in early careers recruitment coming soon?

Oct 22, 2019 2:38:42 PM / by Tom Chesterton posted in Revolution, Employer Brand, Future, Early Careers, Graduate

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The 4th Industrial Revolution and what it means for employers

Oct 21, 2019 9:17:14 PM / by Tom Chesterton posted in Revolution, Employer Brand, Future

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Winning awards (a reprise)

Oct 21, 2019 7:28:09 PM / by Tom Chesterton posted in Awards, Advice, Humblebrag

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As we're entering awards season once again, we thought it would be worth resurrecting this blog from a few years ago. Some thoughts here still resonate, although the number of awards won has shot up, the principle remains the same.

The British have a very specific way of receiving accolades. We’re taught from a very young age to win well but lose better. Be humble. Be self-effacing. Don’t make a big deal of it. It’s the taking part that counts. All very Olympian and playing fields of Eton.

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