Employer branding isn’t static. Never has been. It’s always evolving.

When it comes to employer branding, many focus on either physical or mental availability. And for good reason as you may have read in our recent blogs. But the true power lies in combining both.

So, you’ve built a great employer brand. People know your name, they’ve heard the stories, they’ve seen the posts. But here’s the thing: None of that matters if they can’t find you when they’re ready..

Ever notice how certain things just stick in your head? A jingle, a tagline, a joke. You don’t know why, but it’s there. That’s mental availability. And it’s what you need if you want your employer..

In 2024, employer branding is more critical than ever. What can business stories like Quirky’s teach us about balancing innovation and practicalities in building a strong brand? 

Employer branding has evolved from a niche concept to a critical business strategy. From its humble beginnings in the mid-90s to its sophisticated role today. So why do some myths refuse to fade away?

I was on holiday for much of the last ten days. Time to unwind for sure, but also some time to happily doom-scroll on LinkedIn. And there it was, the bold claim: “Recruitment is broken.”

In today’s competitive employer branding market, the outcomes we're all working towards; building a compelling culture, attracting top talent, and maintaining a talent-dense workforce requires much..

In the dynamic realm of talent management, the concept of "talent density" is gaining significant attention. As organisations strive for a competitive edge, understanding and maximising talent..

As parents, we naturally aspire for our children's success and happiness, imagining a world of opportunities awaiting them when education finishes. However, recent data paints a concerning picture of..

In the broadest sense, brands don't ever really exist in a vacuum. They are the summation of perceptions, values, promises, and experiences. While external marketing can help shape those perceptions,..

In a blog a few weeks ago, we talked about the 4Ps of Employer Branding—an adaptation of the classic 4Ps of Marketing, but focusing on the people you need to communicate with to deliver a..

We all know that marketing exists to communicate with people, to make people do, feel, or buy something different. But in employer branding terms, is it time to adapt the 4P’s to be relevant to the..

When I’m walking the dog I like to listen to podcasts. I’ve got a selection in my library that ranges from the historic serial, and the current affairs sheep-dip, to the philosophical, and the funny...