Tom Chesterton

Chief Executive and Co-Founder of Tonic
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Recent Posts

How are Burger King winning the marketing battle?

Jan 16, 2020 9:55:01 AM / by Tom Chesterton posted in For everyone, Employer Brand, Content

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And, what can we learn from their way of thinking...

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Forget the nice guys never winning. Nice work sometimes does finish second.

Oct 28, 2019 9:15:00 AM / by Tom Chesterton posted in Insider, For clients, For everyone, Awards

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Magical Micro Moments – Tonic’s top tips

Oct 22, 2019 3:43:19 PM / by Tom Chesterton posted in Employer Brand, Storytelling

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Generation Z

Oct 22, 2019 3:29:36 PM / by Tom Chesterton posted in Employer Brand, Future, Early Careers, Graduate, Interns

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For nearly a quarter century, the Millennial generation has been written about and discussed at length in management books, blogs, articles and conferences. We all know about Generation Y and its cultural touchstones; Twitter, Vice, Arbnb etc. They were the most tech-savvy generation in history – until the advent of Generation Z. These new kids on the block, who are just entering the work-place are the first truly digital generation. They are never known a world without the Internet.

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Back to school. Not just for the kids.

Oct 22, 2019 2:59:35 PM / by Tom Chesterton posted in Insider, Advice, Future

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Seismic shift in early careers recruitment coming soon?

Oct 22, 2019 2:38:42 PM / by Tom Chesterton posted in Revolution, Employer Brand, Future, Early Careers, Graduate

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The 4th Industrial Revolution and what it means for employers

Oct 21, 2019 9:17:14 PM / by Tom Chesterton posted in Revolution, Employer Brand, Future

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Winning awards (a reprise)

Oct 21, 2019 7:28:09 PM / by Tom Chesterton posted in Awards, Advice, Humblebrag

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As we're entering awards season once again, we thought it would be worth resurrecting this blog from a few years ago. Some thoughts here still resonate, although the number of awards won has shot up, the principle remains the same.

The British have a very specific way of receiving accolades. We’re taught from a very young age to win well but lose better. Be humble. Be self-effacing. Don’t make a big deal of it. It’s the taking part that counts. All very Olympian and playing fields of Eton.

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Come and be our guest?

Oct 21, 2019 7:16:16 PM / by Tom Chesterton posted in Events, For clients, For everyone

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By the time you read this we'll be settling in to our new offices on Ireland Yard, just around the corner from St Paul's Cathedral. We're not moving too far, in fact only a matter of metres but this time vertically downwards - to the ground and basement floors in our building. We'll have a lot more space and we intend to use it well.

The first thing we're doing? Running a bunch of really good events for our friends. Here's the gist...

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