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Marcus's Ultimate EVP Venn Diagram

Ever wondered what happens if you let an Engineer think for too long about EVPs and Employer Brands, here's your answer. Marcus spoke at TA Global Gathering 2020...

Much has been written about the value of an EVP, the reasons for having one, or indeed how you can use them. But there tends to be rather less said about working out what does and doesn't belong in an EVP. Marcus set out to explain his thoughts on how you do this pragmatically in the real world with a simple diagram. Unfortunately, the diagram got a bit out of hand, so if you're planning on watching this, we'd recommend a strong coffee, and possibly some biscuits.

 

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Marcus Body
Marcus Body

Head of Brand & Insight

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