--- title: Tonic Thinking | Marcus Body description: Now working elsewhere. Shame really. --- [![Tonic logo master 2020-2](https://blog.tonic-agency.com/hubfs/Tonic%20logo%20master%202020-2.png "Tonic logo master 2020-2")](https://blog.tonic-agency.com/) Filter by Category [show all](https://blog.tonic-agency.com/blog) [Digital](https://blog.tonic-agency.com/blog/topic/digital) [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) [Early Careers](https://blog.tonic-agency.com/blog/topic/early-careers) [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework) [Insight](https://blog.tonic-agency.com/blog/topic/insight) [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) [Tonic On Tour](https://blog.tonic-agency.com/blog/topic/tonic-on-tour) Filter by Category - [Show All](http://thoughtmate-1.hs-sites.com/orange-blog) - [Digital](https://blog.tonic-agency.com/blog/topic/digital) - [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) - [Early Careers](https://blog.tonic-agency.com/blog/topic/early-careers) - [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework) - [Insight](https://blog.tonic-agency.com/blog/topic/insight) - [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) - [Tonic On Tour](https://blog.tonic-agency.com/blog/topic/tonic-on-tour) ### Posts by Topic - [EVP & EB (73)](https://blog.tonic-agency.com/blog/tag/evp-eb) - [Insight (70)](https://blog.tonic-agency.com/blog/tag/insight) - [Strategy (49)](https://blog.tonic-agency.com/blog/tag/strategy) - [Content (35)](https://blog.tonic-agency.com/blog/tag/content) - [FutureWork (34)](https://blog.tonic-agency.com/blog/tag/futurework) - [Social (16)](https://blog.tonic-agency.com/blog/tag/social) - [Tonic On Tour (14)](https://blog.tonic-agency.com/blog/tag/tonic-on-tour) - [Early Careers (10)](https://blog.tonic-agency.com/blog/tag/early-careers) - [Events (8)](https://blog.tonic-agency.com/blog/tag/events) - [D & I (6)](https://blog.tonic-agency.com/blog/tag/d-i) - [EmployeeX (5)](https://blog.tonic-agency.com/blog/tag/employeex) - [Humblebrag (5)](https://blog.tonic-agency.com/blog/tag/humblebrag) - [Digital (3)](https://blog.tonic-agency.com/blog/tag/digital) ## Marcus Body ![Marcus Body](https://blog.tonic-agency.com/hubfs/marcus.jpeg) Now working elsewhere. Shame really. - [Read More 10 May ![](https://blog.tonic-agency.com/hubfs/Copy%20of%20ADVICE.png) Insight EVP & EB Strategy Sin Immeasurable I’ve spent a lot of time talking about measurement and metrics with clients and colleagues, and sometimes people will comment “You’re quite negative about measurement for someone who specialises in.. Marcus Body](https://blog.tonic-agency.com/blog/sinful) - [Read More 13 Mar ![](https://blog.tonic-agency.com/hubfs/A%20once%20in%20ten%20year%20EVP%20resource%20is%20coming%20your%20way.jpg) Insight EVP & EB A once-in-ten-years EVP resource **What we can learn from the UK census. Eventually...** Marcus Body](https://blog.tonic-agency.com/blog/census) - [Read More 04 Feb ![](https://blog.tonic-agency.com/hubfs/ADVICE%3F-7.png) Insight EVP & EB Why your Employer Brand has zero ROI **Measurement - or metrics if you insist - based in pragmatism and reality.** Marcus Body](https://blog.tonic-agency.com/blog/zero) - [Read More 08 Dec ![](https://blog.tonic-agency.com/hubfs/Recipe%202.001-1.jpeg) Insight EVP & EB Goodbye EB toolkits, Hello EB recipe Kits **If we must have jargon, let's make it better jargon that actually helps us.** Marcus Body](https://blog.tonic-agency.com/blog/eb_recipe) - [Read More 16 Oct ![](https://blog.tonic-agency.com/hubfs/Wall-e.005.jpeg) Insight Digital AI - the bluffer’s guide to what it means in HR **A lot of people throw around technical buzzphrases like AI, Machine Learning and Blockchain. What's meant by any of those, what those things are and are not actually good for.** Marcus Body](https://blog.tonic-agency.com/blog/bluffer) - [Read More 12 Oct ![](https://blog.tonic-agency.com/hubfs/Harry.004.jpeg) Insight EVP & EB Strategy Innovation vs “Best Practice” **You get a lot of vague chat about “innovation” at conferences or on LinkedIn, always with an implied sense that innovation is in and of itself a Good Thing (capital G, capital T) and that we ought to..** Marcus Body](https://blog.tonic-agency.com/blog/innovation2) - [Read More 09 Oct ![](https://blog.tonic-agency.com/hubfs/Different.003.jpeg) Insight EVP & EB Strategy Differentiating your Employer Brand **If an employer brand is actually going to achieve anything, it has to build associations in people’s minds about what makes you different from what they would have assumed anyway about you as an..** Marcus Body](https://blog.tonic-agency.com/blog/differences) - [Read More 07 Oct ![](https://blog.tonic-agency.com/hubfs/EoChoices.002.jpeg) Insight EVP & EB Strategy Employer of Choices ***If you want to be an employer of choice, do you really need to be an EMPLOYER OF CHOICES instead? *** Marcus Body](https://blog.tonic-agency.com/blog/eochoices) - [Read More 07 Aug ![](https://blog.tonic-agency.com/hubfs/Every%20pitch.001.jpeg) Insight Every pitch you've ever seen ***Part two of Marcus's expose of the pitch. This time from inside the agency... uncomfortably true.*** Marcus Body](https://blog.tonic-agency.com/blog/everypitch) - [Read More 05 Aug ![The moral case for inclusion](https://blog.tonic-agency.com/hubfs/Moral.001.jpeg) Insight EVP & EB The moral case for inclusion ***Ever so slightly controversial, but is it time to begin talking morality, right and wrong, principles and ethics?*** Marcus Body](https://blog.tonic-agency.com/blog/morals) - [Read More 30 Jul ![](https://blog.tonic-agency.com/hubfs/Investing%20now%20in%20early%20talent.001.jpeg) Early Careers Insight The case for investing in early talent now ***When economic times are hard, it's easy to look at cutting early talent programmes. We think that's a mistake, for now, but more especially in the long-run.*** Marcus Body](https://blog.tonic-agency.com/blog/earlytalentcase) - [Read More 14 Jul ![](https://blog.tonic-agency.com/hubfs/Screenshot%202020-07-14%20at%2015.34.07.png) Insight EVP & EB Marcus's Ultimate EVP Venn Diagram ***Ever wondered what happens if you let an Engineer think for too long about EVPs and Employer Brands, here's your answer. Marcus spoke at TA Global Gathering 2020...*** Marcus Body](https://blog.tonic-agency.com/blog/ultimate_venn) - [Read More 28 May ![](https://blog.tonic-agency.com/hubfs/Canva%20images/canva-image-9.png) FutureWork Tonic On Tour How to choose an agency - and why arms-length beauty parades don’t work Marcus Body](https://blog.tonic-agency.com/blog/how-to-choose-an-agency) - [Read More 26 May ![](https://blog.tonic-agency.com/hubfs/Canva%20images/canva-image-8.png) FutureWork EVP & EB People are your greatest liability Marcus Body](https://blog.tonic-agency.com/blog/people-are-your-greatest-liability) [1](https://blog.tonic-agency.com/blog/author/marcus-body/page/1) [2](https://blog.tonic-agency.com/blog/author/marcus-body/page/2) ## Subscribe To Blog ### Get in touch Tonic Agency Ltd Runway East 18 Crucifix Lane London, SE1 ### Recent Posts ### The Socials @ 2020 Tonic Agency Ltd