When it comes to attracting and retaining top talent, having a strong employer brand strategy is crucial. Candidates seek far more than just a job - there's plenty for them to choose from currently;..

The media are doing their usual job of over-hyping bad news stories to sell papers. If you haven't already, now’s a good time to think about how your employer brand does more than sell opportunities..

Just recently, I’ve been asked by quite a few Chief Exec’s, mainly directly, sometimes via a Head of TA, or Head of Comm’s, about the return on investment that they’ll get from investing in, and then..

There’s a talent crunch in Talent Acquisition. It’s not great news as an employer if you can’t find the people that you need to find the people you need. So we’ve partnered with the RL100 to build..

Our thinking about storytelling in employer brand has evolved a lot since 2014, but it's interesting to see some great storytelling from back then in action. Our blog archives are a really..

Looking through our archives it's easy to spot trends. In 2014 we talked about the end of push marketing. We called this blog Tonicon2. It even had a Google Hangout...

In June 2012, Mark & I were starting Tonic. As we head towards our tenth birthday on the 4th of July this year, we've gone a little misty-eyed over some old blog posts.

At the Resourcing Leaders Summit in March, we chose to explore whether a new definition of employer identity was needed.

This blog originally had a much stronger title, implying a level of BS that frankly I chickened out of using, but if you’re anything like me you’ve probably heard, or read plenty about the ‘soon to..

Between Christmas and this New Year, we took a step back to look at trends for brands, people communications and talent acquisition that we think will be important in ’22. See if you agree.

The third of our blogs looking at factors influencing employer brands right now. Building back better is rooted in hope for the future. There's lots that employer brands can learn from that.

The second of our blogs looking at the high-level trends that are impacting now on employer brands. This time it's habit versus upheaval, and the competing tensions between individuals, employers and..

In the first in a new series of blogs, we take a look at how the most widely shared, collective experience since the second world war is shaping how employer brands can remain relevant - and actively..

It’s busy. Really busy, and perhaps more than any other function, Talent Acquisition seems to be caught in a perfect storm. So with that in mind, what’s happening with one of TA's greatest tools,..