In today's digital landscape, the significance of user-generated content (UGC) in social strategies cannot be overstated. Studies show that UGC has 4.5 times higher engagement than brand-created..

Can you believe we're already well into 2024? The social media scene this year is buzzing with activity. TikTok continues to dominate headlines, while X is undergoing a metamorphosis into a..

In the broadest sense, brands don't ever really exist in a vacuum. They are the summation of perceptions, values, promises, and experiences. While external marketing can help shape those perceptions,..

Wow, can you believe we're already a few months into 2023? This year's social media landscape is already proving to be frenetic, with so much going on. TikTok, the platform with the strongest sense..

Social media is an integral part of our lives, whether scrolling through TikTok for hours on end (guilty) or updating our connections on LinkedIn with a new piece of information from our industry...

Hot from a Q&A hosted on Instagram Stories this week, Adam Mosseri, Head of Instagram, has promised “Photos will always be a part of Instagram”. 

We’ve done the reading, we’ve separated what matters from what doesn’t for talent brands, and we’ve created a list of six social media updates that we think are worth preparing for in Q1 2023.

Our thinking about storytelling in employer brand has evolved a lot since 2014, but it's interesting to see some great storytelling from back then in action. Our blog archives are a really..

After a week of deliberation, Twitter officially accepted Elon Musk’s offer to buy the platform for a whopping $44 billion on Monday 25th of April. And, in true Twitter style, users of the platform..

Between Christmas and this New Year, we took a step back to look at trends for brands, people communications and talent acquisition that we think will be important in ’22. See if you agree.

With Facebook in the press recently following whistleblower Frances Haugen’s accusation that the company is failing to protect young users from harmful content, World Mental Health Day 2021 fell at a..

Facebook, Insta, WhatsApp & Workplace all failed yesterday evening, all at the same time. Cue lots of funnies. Here are our favourite outage memes from the past 24 hours 

Is your content game stronger than your community effort? Is that the way it should be? Are you missing a trick? Does better attraction & retention require you to be more engaged? 

Snapchat has launched new functionality – Brand Profiles – giving brands a permanent home on the platform. Should Employer Branders take advantage?