--- title: Tonic Thinking | Social description: Social | Tonic is an award winning communications business. We help employers to communicate better with their people. These are our thoughts. --- [![Tonic logo master 2020-2](https://blog.tonic-agency.com/hubfs/Tonic%20logo%20master%202020-2.png "Tonic logo master 2020-2")](https://blog.tonic-agency.com/) Filter by Category [show all](https://blog.tonic-agency.com/blog) [Content](https://blog.tonic-agency.com/blog/topic/content) [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) [Events](https://blog.tonic-agency.com/blog/topic/events) [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework) [Insight](https://blog.tonic-agency.com/blog/topic/insight) [Social](https://blog.tonic-agency.com/blog/topic/social) [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) Filter by Category - [Show All](http://thoughtmate-1.hs-sites.com/orange-blog) - [Content](https://blog.tonic-agency.com/blog/topic/content) - [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) - [Events](https://blog.tonic-agency.com/blog/topic/events) - [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework) - [Insight](https://blog.tonic-agency.com/blog/topic/insight) - [Social](https://blog.tonic-agency.com/blog/topic/social) - [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) ### Posts by Topic - [EVP & EB (73)](https://blog.tonic-agency.com/blog/tag/evp-eb) - [Insight (70)](https://blog.tonic-agency.com/blog/tag/insight) - [Strategy (49)](https://blog.tonic-agency.com/blog/tag/strategy) - [Content (35)](https://blog.tonic-agency.com/blog/tag/content) - [FutureWork (34)](https://blog.tonic-agency.com/blog/tag/futurework) - [Social (16)](https://blog.tonic-agency.com/blog/tag/social) - [Tonic On Tour (14)](https://blog.tonic-agency.com/blog/tag/tonic-on-tour) - [Early Careers (10)](https://blog.tonic-agency.com/blog/tag/early-careers) - [Events (8)](https://blog.tonic-agency.com/blog/tag/events) - [D & I (6)](https://blog.tonic-agency.com/blog/tag/d-i) - [EmployeeX (5)](https://blog.tonic-agency.com/blog/tag/employeex) - [Humblebrag (5)](https://blog.tonic-agency.com/blog/tag/humblebrag) - [Digital (3)](https://blog.tonic-agency.com/blog/tag/digital) - [Read More 20 Aug ![Hiding weak ideas](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-3-2.jpg) Content Social Strategy Social didn’t get harder. It just started hiding weak ideas. AI has made targeting smarter, production cheaper and content easier to create. That sounds like progress. But when everyone has access to the same machinery, the machinery stops being an advantage... Kylie Harries](https://blog.tonic-agency.com/blog/social-didnt-get-harder.it-just-stopped-hiding-weak-ideas) - [Read More 27 May ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-6.jpg) Social EVP & EB Strategy Mastering UGC for EB: Quick Fixes for the six Biggest Sourcing Issues In today's digital landscape, the significance of user-generated content (UGC) in social strategies cannot be overstated. Studies show that UGC has 4.5 times higher engagement than brand-created.. Adie Iacurto](https://blog.tonic-agency.com/blog/mastering-ugc-for-eb-quick-fixes-for-the-5-biggest-sourcing-issues) - [Read More 23 Apr ![](https://blog.tonic-agency.com/hubfs/Blog%20covers-6.jpg) Social Insight Strategy What’s new on Social Media? Q2 2024 Edition Can you believe we're already well into 2024? The social media scene this year is buzzing with activity. TikTok continues to dominate headlines, while X is undergoing a metamorphosis into a.. Adie Iacurto](https://blog.tonic-agency.com/blog/whats-coming-on-social-media-q2-2024-edition) - [Read More 21 Aug ![Cover image: A Japanese Pagoda in a zen garden](https://blog.tonic-agency.com/hubfs/Blog%20covers-5-3.jpg) Content Social Insight EVP & EB Employee Advocacy and Employer Brand: An Inextricable Bond In the broadest sense, brands don't ever really exist in a vacuum. They are the summation of perceptions, values, promises, and experiences. While external marketing can help shape those perceptions,.. Tom Chesterton](https://blog.tonic-agency.com/blog/employee-advocacy-and-employer-brand-an-inextricable-bond) - [Read More 24 Apr ![](https://blog.tonic-agency.com/hubfs/Blog%20covers-2-2.jpg) Social Insight Strategy What’s new on Social Media? Q2 2023 Edition Wow, can you believe we're already a few months into 2023? This year's social media landscape is already proving to be frenetic, with so much going on. TikTok, the platform with the strongest sense.. Stephanie Smith](https://blog.tonic-agency.com/blog/whats-coming-on-social-media-q2-2023-edition) - [Read More 13 Feb ![alt=" "](https://blog.tonic-agency.com/hubfs/Blog%20covers-Feb-12-2023-07-02-27-2746-PM.jpg) Social EVP & EB Strategy Your Social brand must be platform-specific in 2023 Social media is an integral part of our lives, whether scrolling through TikTok for hours on end (guilty) or updating our connections on LinkedIn with a new piece of information from our industry... Alisha Thomas](https://blog.tonic-agency.com/blog/your-social-brand-must-be-platform-specific-in-2023) - [Read More 26 Jan ![Instagram is moving back to photos ](https://blog.tonic-agency.com/hubfs/Blog%20covers-2-1.jpg) Content Social Strategy Instagram Chief says it’s NOT becoming a video app Hot from a Q&A hosted on Instagram Stories this week, Adam Mosseri, Head of Instagram, has promised “Photos will always be a part of Instagram”.  Stephanie Smith](https://blog.tonic-agency.com/blog/instagram-chief-says-its-not-becoming-a-video-app) - [Read More 09 Jan ![](https://blog.tonic-agency.com/hubfs/Blog%20covers-Jan-06-2023-06-01-52-5907-PM.jpg) Social Insight EVP & EB Strategy What’s Coming On Social Media? We’ve done the reading, we’ve separated what matters from what doesn’t for talent brands, and we’ve created a list of **six social media updates** that we think are worth preparing for in Q1 2023. Stephanie Smith](https://blog.tonic-agency.com/blog/socialq12023) - [Read More 17 Jun ![](https://blog.tonic-agency.com/hubfs/Tonic%20at%20ten-1.jpg) Events Content Social What brand story are you telling? Our thinking about storytelling in employer brand has evolved a lot since 2014, but it's interesting to see some great storytelling from back then in action. Our blog archives are a really.. Tom Chesterton](https://blog.tonic-agency.com/blog/what-story-are-you-telling) - [Read More 28 Apr ![](https://blog.tonic-agency.com/hubfs/Blog%205.001.jpeg) Social The best reactions to the acquisition of Twitter After a week of deliberation, Twitter officially accepted Elon Musk’s offer to buy the platform for a whopping $44 billion on Monday 25th of April. And, in true Twitter style, users of the platform.. Adie Iacurto](https://blog.tonic-agency.com/blog/musk) - [Read More 04 Jan ![](https://blog.tonic-agency.com/hubfs/Copy%20of%20Copy%20of%20Copy%20of%20how%20employer%20brands%20can%20benefit%20from%20copllective%20experiences.png) FutureWork Content Social Insight EVP & EB Strategy Will 2022 be more than just a bad sequel? Between Christmas and this New Year, we took a step back to look at trends for brands, people communications and talent acquisition that we think will be important in ’22. See if you agree. Tom Chesterton](https://blog.tonic-agency.com/blog/will-2022-be-more-than-just-a-sequel) - [Read More 19 Oct ![](https://blog.tonic-agency.com/hubfs/Copy%20of%20Copy%20of%20how%20employer%20brands%20can%20benefit%20from%20copllective%20experiences.jpg) Content Social Social Media Platforms On World Mental Health Day 2021 With Facebook in the press recently following whistleblower Frances Haugen’s accusation that the company is failing to protect young users from harmful content, World Mental Health Day 2021 fell at a.. Stephanie Smith](https://blog.tonic-agency.com/blog/wmhd21) - [Read More 05 Oct ![](https://blog.tonic-agency.com/hubfs/Copy%20of%20how%20employer%20brands%20can%20benefit%20from%20copllective%20experiences.jpg) Content Social 24 hours since the great social hiccup **Facebook, Insta, WhatsApp & Workplace all failed yesterday evening, all at the same time. Cue lots of funnies. Here are our favourite outage memes from the past 24 hours ** Stephanie Smith](https://blog.tonic-agency.com/blog/hiccough) - [Read More 27 Aug ![Community eats content for breakfast](https://blog.tonic-agency.com/hubfs/Breakfast.001.jpeg) Content Social Does community eat content for breakfast? ***Is your content game stronger than your community effort? Is that the way it should be? Are you missing a trick? Does better attraction & retention require you to be more engaged? *** Stephanie Smith](https://blog.tonic-agency.com/blog/everypitch-0) [1](https://blog.tonic-agency.com/blog/tag/social/page/1) [2](https://blog.tonic-agency.com/blog/tag/social/page/2) ## Subscribe To Blog ### Get in touch Tonic Agency Ltd Runway East 18 Crucifix Lane London, SE1 ### Recent Posts ### The Socials @ 2020 Tonic Agency Ltd