In a blog a few weeks ago, we talked about the 4Ps of Employer Branding—an adaptation of the classic 4Ps of Marketing, but focusing on the people you need to communicate with to deliver a..

At Tonic, we're always on the lookout for inspiration from successful brands. And who better to learn from than one of the UK's most iconic brands: Guinness?

We all know that marketing exists to communicate with people, to make people do, feel, or buy something different. But in employer branding terms, is it time to adapt the 4P’s to be relevant to the..

Wow, can you believe we're already a few months into 2023? This year's social media landscape is already proving to be frenetic, with so much going on. TikTok, the platform with the strongest sense..

First the ‘Great Resignation’, and now, apparently, the ‘Great Regret’. We started to hear about it late last year, early rumblings that some who’d changed roles during the pandemic were..

When I’m walking the dog I like to listen to podcasts. I’ve got a selection in my library that ranges from the historic serial, and the current affairs sheep-dip, to the philosophical, and the funny...

We’ve done the reading, we’ve separated what matters from what doesn’t for talent brands, and we’ve created a list of six social media updates that we think are worth preparing for in Q1 2023.

Now the dust has settled on Google's latest update, what do you really need to do with your content to ensure success on the biggest search channel?

Investment and confidence seem to be ebbing away from the tech sector, and employment seems more fragile than ever in that sector. This represents an opportunity for employers from other sectors to..

Just recently, I’ve been asked by quite a few Chief Exec’s, mainly directly, sometimes via a Head of TA, or Head of Comm’s, about the return on investment that they’ll get from investing in, and then..

In June 2012, Mark & I were starting Tonic. As we head towards our tenth birthday on the 4th of July this year, we've gone a little misty-eyed over some old blog posts.

At the Resourcing Leaders Summit in March, we chose to explore whether a new definition of employer identity was needed.

This blog originally had a much stronger title, implying a level of BS that frankly I chickened out of using, but if you’re anything like me you’ve probably heard, or read plenty about the ‘soon to..