--- title: Tonic Thinking | Insight (5) description: Insight | Tonic is an award winning communications business. We help employers to communicate better with their people. These are our thoughts. (5) --- [![Tonic logo master 2020-2](https://blog.tonic-agency.com/hubfs/Tonic%20logo%20master%202020-2.png "Tonic logo master 2020-2")](https://blog.tonic-agency.com/) Filter by Category [show all](https://blog.tonic-agency.com/blog) [Digital](https://blog.tonic-agency.com/blog/topic/digital) [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) [Early Careers](https://blog.tonic-agency.com/blog/topic/early-careers) [EmployeeX](https://blog.tonic-agency.com/blog/topic/employeex) [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework) [Insight](https://blog.tonic-agency.com/blog/topic/insight) [Social](https://blog.tonic-agency.com/blog/topic/social) [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) Filter by Category - [Show All](http://thoughtmate-1.hs-sites.com/orange-blog) - [Digital](https://blog.tonic-agency.com/blog/topic/digital) - [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) - [Early Careers](https://blog.tonic-agency.com/blog/topic/early-careers) - [EmployeeX](https://blog.tonic-agency.com/blog/topic/employeex) - [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework) - [Insight](https://blog.tonic-agency.com/blog/topic/insight) - [Social](https://blog.tonic-agency.com/blog/topic/social) - [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) ### Posts by Topic - [EVP & EB (73)](https://blog.tonic-agency.com/blog/tag/evp-eb) - [Insight (70)](https://blog.tonic-agency.com/blog/tag/insight) - [Strategy (49)](https://blog.tonic-agency.com/blog/tag/strategy) - [Content (35)](https://blog.tonic-agency.com/blog/tag/content) - [FutureWork (34)](https://blog.tonic-agency.com/blog/tag/futurework) - [Social (16)](https://blog.tonic-agency.com/blog/tag/social) - [Tonic On Tour (14)](https://blog.tonic-agency.com/blog/tag/tonic-on-tour) - [Early Careers (10)](https://blog.tonic-agency.com/blog/tag/early-careers) - [Events (8)](https://blog.tonic-agency.com/blog/tag/events) - [D & I (6)](https://blog.tonic-agency.com/blog/tag/d-i) - [EmployeeX (5)](https://blog.tonic-agency.com/blog/tag/employeex) - [Humblebrag (5)](https://blog.tonic-agency.com/blog/tag/humblebrag) - [Digital (3)](https://blog.tonic-agency.com/blog/tag/digital) - [Read More 21 Oct ![](https://blog.tonic-agency.com/hubfs/Jack.001.jpeg) Insight EVP & EB 154-years old but still brand new **We could all take a leaf out of the Jack Daniels book when it comes to creating an iconic, memorable brand that just keeps giving.** Emma McCormack](https://blog.tonic-agency.com/blog/154) - [Read More 16 Oct ![](https://blog.tonic-agency.com/hubfs/Wall-e.005.jpeg) Insight Digital AI - the bluffer’s guide to what it means in HR **A lot of people throw around technical buzzphrases like AI, Machine Learning and Blockchain. What's meant by any of those, what those things are and are not actually good for.** Marcus Body](https://blog.tonic-agency.com/blog/bluffer) - [Read More 14 Oct ![](https://blog.tonic-agency.com/hubfs/Blog%20images.008-1.jpeg) FutureWork Insight EVP & EB EmployeeX Strategy Connecting employer brand to employee experience **The best pitch questions give you pause for thought. This is the stand out question we've been asked so far in 2020. See if you agree with our answer. Or, give us a better reply if you can!** Tom Chesterton](https://blog.tonic-agency.com/blog/examq) - [Read More 12 Oct ![](https://blog.tonic-agency.com/hubfs/Harry.004.jpeg) Insight EVP & EB Strategy Innovation vs “Best Practice” **You get a lot of vague chat about “innovation” at conferences or on LinkedIn, always with an implied sense that innovation is in and of itself a Good Thing (capital G, capital T) and that we ought to..** Marcus Body](https://blog.tonic-agency.com/blog/innovation2) - [Read More 09 Oct ![](https://blog.tonic-agency.com/hubfs/Different.003.jpeg) Insight EVP & EB Strategy Differentiating your Employer Brand **If an employer brand is actually going to achieve anything, it has to build associations in people’s minds about what makes you different from what they would have assumed anyway about you as an..** Marcus Body](https://blog.tonic-agency.com/blog/differences) - [Read More 07 Oct ![](https://blog.tonic-agency.com/hubfs/EoChoices.002.jpeg) Insight EVP & EB Strategy Employer of Choices ***If you want to be an employer of choice, do you really need to be an EMPLOYER OF CHOICES instead? *** Marcus Body](https://blog.tonic-agency.com/blog/eochoices) - [Read More 05 Oct ![Innovation Employer Brand](https://blog.tonic-agency.com/hubfs/Not%20Fireworks.001.jpeg) FutureWork Insight EVP & EB Thinking innovative thinking. ***When you think about innovation do you really think? Or, do you just think about the sparklers?  Mark outlines how he thinks to innovate the candidate experience. *** Mark Horley](https://blog.tonic-agency.com/blog/thinkinginnovation) - [Read More 07 Aug ![](https://blog.tonic-agency.com/hubfs/Every%20pitch.001.jpeg) Insight Every pitch you've ever seen ***Part two of Marcus's expose of the pitch. This time from inside the agency... uncomfortably true.*** Marcus Body](https://blog.tonic-agency.com/blog/everypitch) - [Read More 05 Aug ![The moral case for inclusion](https://blog.tonic-agency.com/hubfs/Moral.001.jpeg) Insight EVP & EB The moral case for inclusion ***Ever so slightly controversial, but is it time to begin talking morality, right and wrong, principles and ethics?*** Marcus Body](https://blog.tonic-agency.com/blog/morals) - [Read More 03 Aug ![Snapchat (employer?) brand profiles](https://blog.tonic-agency.com/hubfs/Snapchat.001.jpeg) Social Insight Snapchat Brand Profiles for Employer Branding ***Snapchat has launched new functionality – Brand Profiles – giving brands a permanent home on the platform. Should Employer Branders take advantage? *** Stephanie Smith](https://blog.tonic-agency.com/blog/snapchateb) - [Read More 30 Jul ![](https://blog.tonic-agency.com/hubfs/Investing%20now%20in%20early%20talent.001.jpeg) Early Careers Insight The case for investing in early talent now ***When economic times are hard, it's easy to look at cutting early talent programmes. We think that's a mistake, for now, but more especially in the long-run.*** Marcus Body](https://blog.tonic-agency.com/blog/earlytalentcase) - [Read More 15 Jul ![](https://blog.tonic-agency.com/hubfs/EB%20not%20EB.jpg) Insight EVP & EB Be an Employer Brand not an Employer Bland ***Why is it, that after so many hours of research and creative thought, so many employer brands turn to the bland side? Is it a confidence issue, a battle between functions or a lack of bravery? Mark &..*** Tom Chesterton](https://blog.tonic-agency.com/blog/employerblanding) - [Read More 14 Jul ![](https://blog.tonic-agency.com/hubfs/Screenshot%202020-07-14%20at%2015.34.07.png) Insight EVP & EB Marcus's Ultimate EVP Venn Diagram ***Ever wondered what happens if you let an Engineer think for too long about EVPs and Employer Brands, here's your answer. Marcus spoke at TA Global Gathering 2020...*** Marcus Body](https://blog.tonic-agency.com/blog/ultimate_venn) - [Read More 11 Jul ![](https://blog.tonic-agency.com/hubfs/EX%20Baby.jpg) FutureWork Insight EmployeeX Let's talk about eX, baby ***Employee Experience, we say EmployeeX, or eX, is viewed by business leaders as the most important HR initiative for the next 12 months. We're already on the case.*** Tom Chesterton](https://blog.tonic-agency.com/blog/lets_talk_about_ex) [1](https://blog.tonic-agency.com/blog/tag/insight/page/1) [2](https://blog.tonic-agency.com/blog/tag/insight/page/2) [3](https://blog.tonic-agency.com/blog/tag/insight/page/3) [4](https://blog.tonic-agency.com/blog/tag/insight/page/4) [5](https://blog.tonic-agency.com/blog/tag/insight/page/5) ## Subscribe To Blog ### Get in touch Tonic Agency Ltd Runway East 18 Crucifix Lane London, SE1 ### Recent Posts ### The Socials @ 2020 Tonic Agency Ltd