--- title: Tonic Thinking (2) description: Tonic is an award winning communications business. We help employers to communicate better with their people. These are our thoughts. (2) --- [![Tonic logo master 2020-2](https://blog.tonic-agency.com/hubfs/Tonic%20logo%20master%202020-2.png "Tonic logo master 2020-2")](https://blog.tonic-agency.com/) Filter by Category [show all](https://blog.tonic-agency.com/blog) [Content](https://blog.tonic-agency.com/blog/topic/content) [D & I](https://blog.tonic-agency.com/blog/topic/d-i) [Digital](https://blog.tonic-agency.com/blog/topic/digital) [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework) [Insight](https://blog.tonic-agency.com/blog/topic/insight) [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) Filter by Category - [Show All](http://thoughtmate-1.hs-sites.com/orange-blog) - [Content](https://blog.tonic-agency.com/blog/topic/content) - [D & I](https://blog.tonic-agency.com/blog/topic/d-i) - [Digital](https://blog.tonic-agency.com/blog/topic/digital) - [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) - [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework) - [Insight](https://blog.tonic-agency.com/blog/topic/insight) - [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) ### Posts by Topic - [EVP & EB (73)](https://blog.tonic-agency.com/blog/tag/evp-eb) - [Insight (70)](https://blog.tonic-agency.com/blog/tag/insight) - [Strategy (49)](https://blog.tonic-agency.com/blog/tag/strategy) - [Content (35)](https://blog.tonic-agency.com/blog/tag/content) - [FutureWork (34)](https://blog.tonic-agency.com/blog/tag/futurework) - [Social (16)](https://blog.tonic-agency.com/blog/tag/social) - [Tonic On Tour (14)](https://blog.tonic-agency.com/blog/tag/tonic-on-tour) - [Early Careers (10)](https://blog.tonic-agency.com/blog/tag/early-careers) - [Events (8)](https://blog.tonic-agency.com/blog/tag/events) - [D & I (6)](https://blog.tonic-agency.com/blog/tag/d-i) - [EmployeeX (5)](https://blog.tonic-agency.com/blog/tag/employeex) - [Humblebrag (5)](https://blog.tonic-agency.com/blog/tag/humblebrag) - [Digital (3)](https://blog.tonic-agency.com/blog/tag/digital) - [Read More 14 Feb ![Love hearts](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-18.jpg) Insight EVP & EB Strategy Bad Dates. Bad Reviews. Same Problem. It’s Valentine’s Day. Romance is in the air. Tom Chesterton](https://blog.tonic-agency.com/blog/bad-dates.-bad-reviews.-same-problem) - [Read More 08 Jan ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-16.jpg) D & I DEI, data, and a little inspiration from Jeff *Data is ‘king’ when it comes to DEI. But should it be? We think it’s time, in DEI comms at least, to move away from statistics and use the data to tell real human stories, that’ll make people feel..* Oscar Wright](https://blog.tonic-agency.com/blog/dei-data-and-a-little-inspiration-from-jeff) - ### [Read More 03 Jan ![Delicious Jam on a shelf](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-17.jpg) Insight EVP & EB Strategy The Science of Saying Yes: How Behavioural Economics Transforms Employer Branding Imagine this. You’re walking through a supermarket. You need to buy jam. Probably Strawberry. Tom Chesterton](https://blog.tonic-agency.com/blog/the-science-of-saying-yes-how-behavioural-economics-transforms-employer-branding) - [Read More 02 Jan ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-15.jpg) D & I Let's all start moaning about DE&I *I’m done biting my tongue — and I know I can’t be the only one. Now is the time to stop fearing being a ‘moaner’, and to start speaking up. Because sometimes that's exactly what’s needed to make..* Oscar Wright](https://blog.tonic-agency.com/blog/lets-all-start-moaning-about-dei) - [Read More 20 Dec ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-13.jpg) FutureWork Insight EVP & EB The 8 Employer Branding Trends That Will Define 2025 Employer branding isn’t static. Never has been. It’s always evolving. Tom Chesterton](https://blog.tonic-agency.com/blog/the-8-employer-branding-trends-that-will-define-2025) - [Read More 18 Dec ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-14-2.jpg) Insight D & I Time to make DEI accessible? It has been a turbulent time for DEI. But is the way we talk about DEI part of the problem? Is it time to reset DEI communications, and to ensure that everyone, no matter who they are, can feel part.. Oscar Wright](https://blog.tonic-agency.com/blog/lets-make-dei-accessible) - [Read More 20 Sep ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-14.jpg) Insight EVP & EB Employer Brands: Time to entertain or die? If you’ve got a toe in the consumer advertising bubble on LinkedIn, you’ll see a word popping up a lot right now. Entertainment. The gist goes like this...  Nicholas Prangnell](https://blog.tonic-agency.com/blog/is-it-time-for-employer-brands-to-entertain-or-die) - [Read More 11 Sep ![A purple explosion](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-12-1.jpg) Content Insight EVP & EB Strategy Unlock Employer Brand Power: Combine Physical and Mental Availability When it comes to employer branding, many focus on either physical or mental availability. And for good reason as you may have read in our recent blogs. But the true power lies in combining both. Tom Chesterton](https://blog.tonic-agency.com/blog/unlock-employer-brand-power-combine-physical-and-mental-availability) - [Read More 02 Sep ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-10-2.jpg) Content Insight Digital Strategy Be Where They Are: The Real Power of Physical Availability So, you’ve built a great employer brand. People know your name, they’ve heard the stories, they’ve seen the posts. But here’s the thing: None of that matters if they can’t find you when they’re ready.. Tom Chesterton](https://blog.tonic-agency.com/blog/be-where-they-are-the-real-power-of-physical-availability) - [Read More 28 Aug ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-11-2.jpg) Content Insight EVP & EB Strategy Top of Mind: How to Make Your Employer Brand Stick Ever notice how certain things just stick in your head? A jingle, a tagline, a joke. You don’t know why, but it’s there. That’s mental availability. And it’s what you need if you want your employer.. Tom Chesterton](https://blog.tonic-agency.com/blog/top-of-mind-how-to-make-your-employer-brand-stick) - [Read More 12 Aug ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-12.jpg) FutureWork Insight EVP & EB The Story of Quirky: A Lesson in brand Balance In 2024, employer branding is more critical than ever. What can business stories like Quirky’s teach us about balancing innovation and practicalities in building a strong brand?  Tom Chesterton](https://blog.tonic-agency.com/blog/the-story-of-quirky-a-lesson-in-brand-balance) - [Read More 04 Aug ![An ostrich and an onion](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-10.jpg) Insight EVP & EB The Evolution of Employer Branding: A 2024 Perspective Employer branding has evolved from a niche concept to a critical business strategy. From its humble beginnings in the mid-90s to its sophisticated role today. So why do some myths refuse to fade away? Tom Chesterton](https://blog.tonic-agency.com/blog/the-evolution-of-employer-branding-a-2024-perspective) - [Read More 29 Jul ![Recruitment isn't broken](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand.png) FutureWork Insight Strategy Recruitment isn't broken I was on holiday for much of the last ten days. Time to unwind for sure, but also some time to happily doom-scroll on LinkedIn. And there it was, the bold claim: “Recruitment is broken.” Tom Chesterton](https://blog.tonic-agency.com/blog/recruitment-isnt-broken) - [Read More 06 Jun ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-7-1.jpg) Content EVP & EB Strategy Trending Now: Integrating Pop Culture and Social Media into Your Employer Brand In today’s competitive employer branding market, the outcomes we're all working towards; building a compelling culture, attracting top talent, and maintaining a talent-dense workforce requires much.. Tom Chesterton](https://blog.tonic-agency.com/blog/trending-now-integrating-pop-culture-and-social-media-into-your-employer-brand) [1](https://blog.tonic-agency.com/blog/page/1) [2](https://blog.tonic-agency.com/blog/page/2) [3](https://blog.tonic-agency.com/blog/page/3) [4](https://blog.tonic-agency.com/blog/page/4) [5](https://blog.tonic-agency.com/blog/page/5) [...](https://blog.tonic-agency.com/blog/page/7) [9](https://blog.tonic-agency.com/blog/page/9) ## Subscribe To Blog ### Get in touch Tonic Agency Ltd Runway East 18 Crucifix Lane London, SE1 ### Recent Posts ### The Socials @ 2020 Tonic Agency Ltd