In the dynamic realm of talent management, the concept of "talent density" is gaining significant attention. As organisations strive for a competitive edge, understanding and maximising talent..

In today's digital landscape, the significance of user-generated content (UGC) in social strategies cannot be overstated. Studies show that UGC has 4.5 times higher engagement than brand-created..

Can you believe we're already well into 2024? The social media scene this year is buzzing with activity. TikTok continues to dominate headlines, while X is undergoing a metamorphosis into a..

As parents, we naturally aspire for our children's success and happiness, imagining a world of opportunities awaiting them when education finishes. However, recent data paints a concerning picture of..

In the broadest sense, brands don't ever really exist in a vacuum. They are the summation of perceptions, values, promises, and experiences. While external marketing can help shape those perceptions,..

Diving into the fast-paced world of Employer Brands with the magic of RecFest, discovering the essence of people-centric brands, and the dance between Artificial and Human Intelligence.              

In a blog a few weeks ago, we talked about the 4Ps of Employer Branding—an adaptation of the classic 4Ps of Marketing, but focusing on the people you need to communicate with to deliver a..

At Tonic, we're always on the lookout for inspiration from successful brands. And who better to learn from than one of the UK's most iconic brands: Guinness?

It’s not Shakespeare but Google’s Bard is bringing something new to the search stage. Introducing generative AI to our beloved search engine, Bard will potentially change how we think about SEO and..

Universal Analytics is sunsetting and GA4 is on the rise - but what does that mean for measuring your content?

We all know that marketing exists to communicate with people, to make people do, feel, or buy something different. But in employer branding terms, is it time to adapt the 4P’s to be relevant to the..

Wow, can you believe we're already a few months into 2023? This year's social media landscape is already proving to be frenetic, with so much going on. TikTok, the platform with the strongest sense..