As parents, we naturally aspire for our children's success and happiness, imagining a world of opportunities awaiting them when education finishes. However, recent data paints a concerning picture of..

In the broadest sense, brands don't ever really exist in a vacuum. They are the summation of perceptions, values, promises, and experiences. While external marketing can help shape those perceptions,..

Diving into the fast-paced world of Employer Brands with the magic of RecFest, discovering the essence of people-centric brands, and the dance between Artificial and Human Intelligence.              

In a blog a few weeks ago, we talked about the 4Ps of Employer Branding—an adaptation of the classic 4Ps of Marketing, but focusing on the people you need to communicate with to deliver a..

At Tonic, we're always on the lookout for inspiration from successful brands. And who better to learn from than one of the UK's most iconic brands: Guinness?

It’s not Shakespeare but Google’s Bard is bringing something new to the search stage. Introducing generative AI to our beloved search engine, Bard will potentially change how we think about SEO and..

Universal Analytics is sunsetting and GA4 is on the rise - but what does that mean for measuring your content?

We all know that marketing exists to communicate with people, to make people do, feel, or buy something different. But in employer branding terms, is it time to adapt the 4P’s to be relevant to the..

Wow, can you believe we're already a few months into 2023? This year's social media landscape is already proving to be frenetic, with so much going on. TikTok, the platform with the strongest sense..

First the ‘Great Resignation’, and now, apparently, the ‘Great Regret’. We started to hear about it late last year, early rumblings that some who’d changed roles during the pandemic were..

When I’m walking the dog I like to listen to podcasts. I’ve got a selection in my library that ranges from the historic serial, and the current affairs sheep-dip, to the philosophical, and the funny...

When it comes to attracting and retaining top talent, having a strong employer brand strategy is crucial. Candidates seek far more than just a job - there's plenty for them to choose from currently;..