As we're entering awards season once again, we thought it would be worth resurrecting this blog from a few years ago. Some thoughts here still resonate, although the number of awards won has shot up, the principle remains the same.
The British have a very specific way of receiving accolades. We’re taught from a very young age to win well but lose better. Be humble. Be self-effacing. Don’t make a big deal of it. It’s the taking part that counts. All very Olympian and playing fields of Eton.
By the time you read this we'll be settling in to our new offices on Ireland Yard, just around the corner from St Paul's Cathedral. We're not moving too far, in fact only a matter of metres but this time vertically downwards - to the ground and basement floors in our building. We'll have a lot more space and we intend to use it well.
The first thing we're doing? Running a bunch of really good events for our friends. Here's the gist...