We’ve done the reading, we’ve separated what matters from what doesn’t for talent brands, and we’ve created a list of six social media updates that we think are worth preparing for in Q1 2023.

Now the dust has settled on Google's latest update, what do you really need to do with your content to ensure success on the biggest search channel?

Investment and confidence seem to be ebbing away from the tech sector, and employment seems more fragile than ever in that sector. This represents an opportunity for employers from other sectors to..

The media are doing their usual job of over-hyping bad news stories to sell papers. If you haven't already, now’s a good time to think about how your employer brand does more than sell opportunities..

Just recently, I’ve been asked by quite a few Chief Exec’s, mainly directly, sometimes via a Head of TA, or Head of Comm’s, about the return on investment that they’ll get from investing in, and then..

It’s no secret that the younger generations are becoming more vocal about companies that greenwash (the spreading of misinformation from a company about their social responsibility and..

There’s a talent crunch in Talent Acquisition. It’s not great news as an employer if you can’t find the people that you need to find the people you need. So we’ve partnered with the RL100 to build..

Our thinking about storytelling in employer brand has evolved a lot since 2014, but it's interesting to see some great storytelling from back then in action. Our blog archives are a really..

Looking through our archives it's easy to spot trends. In 2014 we talked about the end of push marketing. We called this blog Tonicon2. It even had a Google Hangout...

Our content team kicked off this year with a global photo and video shoot ‘tour’ for Hilti, creating authentic and impactful content - live now!

In June 2012, Mark & I were starting Tonic. As we head towards our tenth birthday on the 4th of July this year, we've gone a little misty-eyed over some old blog posts.

At the Resourcing Leaders Summit in March, we chose to explore whether a new definition of employer identity was needed.

This blog originally had a much stronger title, implying a level of BS that frankly I chickened out of using, but if you’re anything like me you’ve probably heard, or read plenty about the ‘soon to..

After a week of deliberation, Twitter officially accepted Elon Musk’s offer to buy the platform for a whopping $44 billion on Monday 25th of April. And, in true Twitter style, users of the platform..