The best pitch questions give you pause for thought. This is the stand out question we've been asked so far in 2020. See if you agree with our answer. Or, give us a better reply if you can!

You get a lot of vague chat about “innovation” at conferences or on LinkedIn, always with an implied sense that innovation is in and of itself a Good Thing (capital G, capital T) and that we ought to..

If an employer brand is actually going to achieve anything, it has to build associations in people’s minds about what makes you different from what they would have assumed anyway about you as an..

If you want to be an employer of choice, do you really need to be an EMPLOYER OF CHOICES instead? 

When you think about innovation do you really think? Or, do you just think about the sparklers?  Mark outlines how he thinks to innovate the candidate experience. 

Is your content game stronger than your community effort? Is that the way it should be? Are you missing a trick? Does better attraction & retention require you to be more engaged? 

Part two of Marcus's expose of the pitch. This time from inside the agency... uncomfortably true.

Ever so slightly controversial, but is it time to begin talking morality, right and wrong, principles and ethics?

Snapchat has launched new functionality – Brand Profiles – giving brands a permanent home on the platform. Should Employer Branders take advantage? 

When economic times are hard, it's easy to look at cutting early talent programmes. We think that's a mistake, for now, but more especially in the long-run.

Why is it, that after so many hours of research and creative thought, so many employer brands turn to the bland side? Is it a confidence issue, a battle between functions or a lack of bravery? Mark &..

Ever wondered what happens if you let an Engineer think for too long about EVPs and Employer Brands, here's your answer. Marcus spoke at TA Global Gathering 2020...

We've got a new look, a new identity, but there's more to it than that. 

Employee Experience, we say EmployeeX, or eX, is viewed by business leaders as the most important HR initiative for the next 12 months. We're already on the case.