If an employer brand is actually going to achieve anything, it has to build associations in people’s minds about what makes you different from what they would have assumed anyway about you as an..

If you want to be an employer of choice, do you really need to be an EMPLOYER OF CHOICES instead? 

When you think about innovation do you really think? Or, do you just think about the sparklers?  Mark outlines how he thinks to innovate the candidate experience. 

Is your content game stronger than your community effort? Is that the way it should be? Are you missing a trick? Does better attraction & retention require you to be more engaged? 

Part two of Marcus's expose of the pitch. This time from inside the agency... uncomfortably true.

Ever so slightly controversial, but is it time to begin talking morality, right and wrong, principles and ethics?

Snapchat has launched new functionality – Brand Profiles – giving brands a permanent home on the platform. Should Employer Branders take advantage? 

When economic times are hard, it's easy to look at cutting early talent programmes. We think that's a mistake, for now, but more especially in the long-run.

Why is it, that after so many hours of research and creative thought, so many employer brands turn to the bland side? Is it a confidence issue, a battle between functions or a lack of bravery? Mark &..

Ever wondered what happens if you let an Engineer think for too long about EVPs and Employer Brands, here's your answer. Marcus spoke at TA Global Gathering 2020...

We've got a new look, a new identity, but there's more to it than that. 

Employee Experience, we say EmployeeX, or eX, is viewed by business leaders as the most important HR initiative for the next 12 months. We're already on the case.

At the start of March, we were asked by Brett & Andrea at Employer Brand International to write a few words about our three top tips for using Employer Brand as a business tool during the CV19..