Our thinking about storytelling in employer brand has evolved a lot since 2014, but it's interesting to see some great storytelling from back then in action. Our blog archives are a really..

Looking through our archives it's easy to spot trends. In 2014 we talked about the end of push marketing. We called this blog Tonicon2. It even had a Google Hangout...

Our content team kicked off this year with a global photo and video shoot ‘tour’ for Hilti, creating authentic and impactful content - live now!

In June 2012, Mark & I were starting Tonic. As we head towards our tenth birthday on the 4th of July this year, we've gone a little misty-eyed over some old blog posts.

At the Resourcing Leaders Summit in March, we chose to explore whether a new definition of employer identity was needed.

This blog originally had a much stronger title, implying a level of BS that frankly I chickened out of using, but if you’re anything like me you’ve probably heard, or read plenty about the ‘soon to..

After a week of deliberation, Twitter officially accepted Elon Musk’s offer to buy the platform for a whopping $44 billion on Monday 25th of April. And, in true Twitter style, users of the platform..

Ever experienced the painful feeling of asking Alexa, Siri or Google to set a timer? It often goes a bit like this, ‘Hi Alexa, set timer for 5 minutes please’, ‘Sorry I didn’t understand what you..

Between Christmas and this New Year, we took a step back to look at trends for brands, people communications and talent acquisition that we think will be important in ’22. See if you agree.

With Facebook in the press recently following whistleblower Frances Haugen’s accusation that the company is failing to protect young users from harmful content, World Mental Health Day 2021 fell at a..

The third of our blogs looking at factors influencing employer brands right now. Building back better is rooted in hope for the future. There's lots that employer brands can learn from that.

Facebook, Insta, WhatsApp & Workplace all failed yesterday evening, all at the same time. Cue lots of funnies. Here are our favourite outage memes from the past 24 hours 

The second of our blogs looking at the high-level trends that are impacting now on employer brands. This time it's habit versus upheaval, and the competing tensions between individuals, employers and..

In the first in a new series of blogs, we take a look at how the most widely shared, collective experience since the second world war is shaping how employer brands can remain relevant - and actively..