--- title: Tonic Thinking (4) description: Tonic is an award winning communications business. We help employers to communicate better with their people. These are our thoughts. (4) --- [![Tonic logo master 2020-2](https://blog.tonic-agency.com/hubfs/Tonic%20logo%20master%202020-2.png "Tonic logo master 2020-2")](https://blog.tonic-agency.com/) Filter by Category [show all](https://blog.tonic-agency.com/blog) [Content](https://blog.tonic-agency.com/blog/topic/content) [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) [Early Careers](https://blog.tonic-agency.com/blog/topic/early-careers) [EmployeeX](https://blog.tonic-agency.com/blog/topic/employeex) [Events](https://blog.tonic-agency.com/blog/topic/events) [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework) [Insight](https://blog.tonic-agency.com/blog/topic/insight) [Social](https://blog.tonic-agency.com/blog/topic/social) [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) Filter by Category - [Show All](http://thoughtmate-1.hs-sites.com/orange-blog) - [Content](https://blog.tonic-agency.com/blog/topic/content) - [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) - [Early Careers](https://blog.tonic-agency.com/blog/topic/early-careers) - [EmployeeX](https://blog.tonic-agency.com/blog/topic/employeex) - [Events](https://blog.tonic-agency.com/blog/topic/events) - [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework) - [Insight](https://blog.tonic-agency.com/blog/topic/insight) - [Social](https://blog.tonic-agency.com/blog/topic/social) - [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) ### Posts by Topic - [EVP & EB (73)](https://blog.tonic-agency.com/blog/tag/evp-eb) - [Insight (70)](https://blog.tonic-agency.com/blog/tag/insight) - [Strategy (49)](https://blog.tonic-agency.com/blog/tag/strategy) - [Content (35)](https://blog.tonic-agency.com/blog/tag/content) - [FutureWork (34)](https://blog.tonic-agency.com/blog/tag/futurework) - [Social (16)](https://blog.tonic-agency.com/blog/tag/social) - [Tonic On Tour (14)](https://blog.tonic-agency.com/blog/tag/tonic-on-tour) - [Early Careers (10)](https://blog.tonic-agency.com/blog/tag/early-careers) - [Events (8)](https://blog.tonic-agency.com/blog/tag/events) - [D & I (6)](https://blog.tonic-agency.com/blog/tag/d-i) - [EmployeeX (5)](https://blog.tonic-agency.com/blog/tag/employeex) - [Humblebrag (5)](https://blog.tonic-agency.com/blog/tag/humblebrag) - [Digital (3)](https://blog.tonic-agency.com/blog/tag/digital) - [Read More 24 Apr ![](https://blog.tonic-agency.com/hubfs/Blog%20covers-2-2.jpg) Social Insight Strategy What’s new on Social Media? Q2 2023 Edition Wow, can you believe we're already a few months into 2023? This year's social media landscape is already proving to be frenetic, with so much going on. TikTok, the platform with the strongest sense.. Stephanie Smith](https://blog.tonic-agency.com/blog/whats-coming-on-social-media-q2-2023-edition) - [Read More 06 Apr ![](https://blog.tonic-agency.com/hubfs/First%20the%20great%20resignation%2c%20now%20the%20great%20regret.jpg) Insight Strategy 2023 And the revolving door of talent First the ‘Great Resignation’, and now, apparently, the ‘Great Regret’. We started to hear about it late last year, early rumblings that some who’d changed roles during the pandemic were.. Oscar Wright](https://blog.tonic-agency.com/blog/2023-and-the-revolving-door-of-talent) - [Read More 04 Apr ![ ](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand.jpg) Insight EVP & EB The evolution of employer brand: Thoughts when walking the dog When I’m walking the dog I like to listen to podcasts. I’ve got a selection in my library that ranges from the historic serial, and the current affairs sheep-dip, to the philosophical, and the funny... Tom Chesterton](https://blog.tonic-agency.com/blog/the-evolution-of-employer-brand-thoughts-when-walking-the-dog) - [Read More 15 Feb ![alt=" "](https://blog.tonic-agency.com/hubfs/Blog%20covers-Feb-14-2023-06-44-00-7058-PM.jpg) EVP & EB Strategy Add value to build an Effective Employer Branding Strategy When it comes to attracting and retaining top talent, having a strong employer brand strategy is crucial. Candidates seek far more than just a job - there's plenty for them to choose from currently;.. Tom Chesterton](https://blog.tonic-agency.com/blog/add-value-to-build-an-effective-employer-branding-strategy) - [Read More 13 Feb ![alt=" "](https://blog.tonic-agency.com/hubfs/Blog%20covers-Feb-12-2023-07-02-27-2746-PM.jpg) Social EVP & EB Strategy Your Social brand must be platform-specific in 2023 Social media is an integral part of our lives, whether scrolling through TikTok for hours on end (guilty) or updating our connections on LinkedIn with a new piece of information from our industry... Alisha Thomas](https://blog.tonic-agency.com/blog/your-social-brand-must-be-platform-specific-in-2023) - [Read More 26 Jan ![Instagram is moving back to photos ](https://blog.tonic-agency.com/hubfs/Blog%20covers-2-1.jpg) Content Social Strategy Instagram Chief says it’s NOT becoming a video app Hot from a Q&A hosted on Instagram Stories this week, Adam Mosseri, Head of Instagram, has promised “Photos will always be a part of Instagram”.  Stephanie Smith](https://blog.tonic-agency.com/blog/instagram-chief-says-its-not-becoming-a-video-app) - [Read More 09 Jan ![](https://blog.tonic-agency.com/hubfs/Blog%20covers-Jan-06-2023-06-01-52-5907-PM.jpg) Social Insight EVP & EB Strategy What’s Coming On Social Media? We’ve done the reading, we’ve separated what matters from what doesn’t for talent brands, and we’ve created a list of **six social media updates** that we think are worth preparing for in Q1 2023. Stephanie Smith](https://blog.tonic-agency.com/blog/socialq12023) - [Read More 25 Nov ![](https://blog.tonic-agency.com/hubfs/7.jpg) Content Insight Strategy Content for Google: By People, For People, More People *Now the dust has settled on Google's latest update, what do you really need to do with your content to ensure success on the biggest search channel?* Ruth Faulkner](https://blog.tonic-agency.com/blog/content-for-google-by-people-for-people-more-people) - [Read More 21 Sep ![](https://blog.tonic-agency.com/hubfs/Blog%20covers-4.jpg) Insight Strategy The opportunity for employers as the tech sector slows down Investment and confidence seem to be ebbing away from the tech sector, and employment seems more fragile than ever in that sector. This represents an opportunity for employers from other sectors to.. Abigail Meaker](https://blog.tonic-agency.com/blog/the-opportunity-for-employers-outside-of-tech-in-tech-layoffs) - [Read More 15 Aug ![](https://blog.tonic-agency.com/hubfs/Blog%20covers-3.jpg) EVP & EB EmployeeX Strategy Adding Employer Brand value when the storm clouds gather The media are doing their usual job of over-hyping bad news stories to sell papers. If you haven't already, now’s a good time to think about how your employer brand does more than sell opportunities.. Tom Chesterton](https://blog.tonic-agency.com/blog/storm) - [Read More 10 Aug ![](https://blog.tonic-agency.com/hubfs/Blog%20covers-2.jpg) Insight EVP & EB Strategy The ROI of your EVP & Employer Brand Just recently, I’ve been asked by quite a few Chief Exec’s, mainly directly, sometimes via a Head of TA, or Head of Comm’s, about the return on investment that they’ll get from investing in, and then.. Tom Chesterton](https://blog.tonic-agency.com/blog/roi2) - [Read More 01 Aug ![](https://blog.tonic-agency.com/hubfs/Blog%20covers.jpg) FutureWork Early Careers EVP & EB Talking about sustainability honestly will help attract the younger generations It’s no secret that the younger generations are becoming more vocal about companies that greenwash (the spreading of misinformation from a company about their social responsibility and.. Adie Iacurto](https://blog.tonic-agency.com/blog/greenscene) - [Read More 18 Jul ![](https://blog.tonic-agency.com/hubfs/GoodFindTA%20Banner-2.jpg) Events Strategy Talent Acquisition: Good Find Campaign Launch **There’s a talent crunch in Talent Acquisition. It’s not great news as an employer if you can’t find the people that you need to find the people you need. So we’ve partnered with the RL100 to build..** Tom Chesterton](https://blog.tonic-agency.com/blog/goodfindta) - [Read More 17 Jun ![](https://blog.tonic-agency.com/hubfs/Tonic%20at%20ten-1.jpg) Events Content Social What brand story are you telling? Our thinking about storytelling in employer brand has evolved a lot since 2014, but it's interesting to see some great storytelling from back then in action. Our blog archives are a really.. Tom Chesterton](https://blog.tonic-agency.com/blog/what-story-are-you-telling) [1](https://blog.tonic-agency.com/blog/page/1) [...](https://blog.tonic-agency.com/blog/page/1) [2](https://blog.tonic-agency.com/blog/page/2) [3](https://blog.tonic-agency.com/blog/page/3) [4](https://blog.tonic-agency.com/blog/page/4) [5](https://blog.tonic-agency.com/blog/page/5) [6](https://blog.tonic-agency.com/blog/page/6) [...](https://blog.tonic-agency.com/blog/page/9) [9](https://blog.tonic-agency.com/blog/page/9) ## Subscribe To Blog ### Get in touch Tonic Agency Ltd Runway East 18 Crucifix Lane London, SE1 ### Recent Posts ### The Socials @ 2020 Tonic Agency Ltd