No, not that one. This one is a favourite with the fans, and sure to make a positive impact on the world. We are of course talking about being elected to the European Association of Employer Branding..

I’ve spent a lot of time talking about measurement and metrics with clients and colleagues, and sometimes people will comment “You’re quite negative about measurement for someone who specialises in..

If you’ve been following us for a while, you may know that we’ve been working alongside R&D, a group of independently owned (and minded) agencies from across the full spectrum of marketing expertise...

About three years ago I had one of those marvellous moments of serendipity that sometimes strikes. Waiting for a plane to take me St Helier on Jersey to see a client (who’s become a friend, you know..

What we can learn from the UK census. Eventually...

Measurement - or metrics if you insist - based in pragmatism and reality.

No story is boring if you tell it the right way. You just got to find the right angle. Ask Lin Manuel Miranda, or if you don't have his number, perhaps Ruth might help?

We're told that we're on the last lap of the CV19 pandemic. What does that mean for your organisation? How can your brand respond as life begins to return to something like it used to be? When should..

Supporting your people should begin at the most fundamental level. Employees can only deal with the complicated stuff if their wellbeing foundation is robust enough.

If we must have jargon, let's make it better jargon that actually helps us.

We could all take a leaf out of the Jack Daniels book when it comes to creating an iconic, memorable brand that just keeps giving.

A lot of people throw around technical buzzphrases like AI, Machine Learning and Blockchain. What's meant by any of those, what those things are and are not actually good for.

The best pitch questions give you pause for thought. This is the stand out question we've been asked so far in 2020. See if you agree with our answer. Or, give us a better reply if you can!

You get a lot of vague chat about “innovation” at conferences or on LinkedIn, always with an implied sense that innovation is in and of itself a Good Thing (capital G, capital T) and that we ought to..