At Tonic, we're always on the lookout for inspiration from successful brands. And who better to learn from than one of the UK's most iconic brands: Guinness?

We all know that marketing exists to communicate with people, to make people do, feel, or buy something different. But in employer branding terms, is it time to adapt the 4P’s to be relevant to the..

When I’m walking the dog I like to listen to podcasts. I’ve got a selection in my library that ranges from the historic serial, and the current affairs sheep-dip, to the philosophical, and the funny...

When it comes to attracting and retaining top talent, having a strong employer brand strategy is crucial. Candidates seek far more than just a job - there's plenty for them to choose from currently;..

Social media is an integral part of our lives, whether scrolling through TikTok for hours on end (guilty) or updating our connections on LinkedIn with a new piece of information from our industry...

We’ve done the reading, we’ve separated what matters from what doesn’t for talent brands, and we’ve created a list of six social media updates that we think are worth preparing for in Q1 2023.

The media are doing their usual job of over-hyping bad news stories to sell papers. If you haven't already, now’s a good time to think about how your employer brand does more than sell opportunities..

Just recently, I’ve been asked by quite a few Chief Exec’s, mainly directly, sometimes via a Head of TA, or Head of Comm’s, about the return on investment that they’ll get from investing in, and then..

It’s no secret that the younger generations are becoming more vocal about companies that greenwash (the spreading of misinformation from a company about their social responsibility and..

Looking through our archives it's easy to spot trends. In 2014 we talked about the end of push marketing. We called this blog Tonicon2. It even had a Google Hangout...

Our content team kicked off this year with a global photo and video shoot ‘tour’ for Hilti, creating authentic and impactful content - live now!

At the Resourcing Leaders Summit in March, we chose to explore whether a new definition of employer identity was needed.

Ever experienced the painful feeling of asking Alexa, Siri or Google to set a timer? It often goes a bit like this, ‘Hi Alexa, set timer for 5 minutes please’, ‘Sorry I didn’t understand what you..

Between Christmas and this New Year, we took a step back to look at trends for brands, people communications and talent acquisition that we think will be important in ’22. See if you agree.