The media are doing their usual job of over-hyping bad news stories to sell papers. If you haven't already, now’s a good time to think about how your employer brand does more than sell opportunities..
The media are doing their usual job of over-hyping bad news stories to sell papers. If you haven't already, now’s a good time to think about how your employer brand does more than sell opportunities..
Just recently, I’ve been asked by quite a few Chief Exec’s, mainly directly, sometimes via a Head of TA, or Head of Comm’s, about the return on investment that they’ll get from investing in, and then..
It’s no secret that the younger generations are becoming more vocal about companies that greenwash (the spreading of misinformation from a company about their social responsibility and..
Looking through our archives it's easy to spot trends. In 2014 we talked about the end of push marketing. We called this blog Tonicon2. It even had a Google Hangout...
Our content team kicked off this year with a global photo and video shoot ‘tour’ for Hilti, creating authentic and impactful content - live now!
At the Resourcing Leaders Summit in March, we chose to explore whether a new definition of employer identity was needed.
Ever experienced the painful feeling of asking Alexa, Siri or Google to set a timer? It often goes a bit like this, ‘Hi Alexa, set timer for 5 minutes please’, ‘Sorry I didn’t understand what you..
Between Christmas and this New Year, we took a step back to look at trends for brands, people communications and talent acquisition that we think will be important in ’22. See if you agree.
The third of our blogs looking at factors influencing employer brands right now. Building back better is rooted in hope for the future. There's lots that employer brands can learn from that.
The second of our blogs looking at the high-level trends that are impacting now on employer brands. This time it's habit versus upheaval, and the competing tensions between individuals, employers and..
In the first in a new series of blogs, we take a look at how the most widely shared, collective experience since the second world war is shaping how employer brands can remain relevant - and actively..
It’s busy. Really busy, and perhaps more than any other function, Talent Acquisition seems to be caught in a perfect storm. So with that in mind, what’s happening with one of TA's greatest tools,..
No, not that one. This one is a favourite with the fans, and sure to make a positive impact on the world. We are of course talking about being elected to the European Association of Employer Branding..
I’ve spent a lot of time talking about measurement and metrics with clients and colleagues, and sometimes people will comment “You’re quite negative about measurement for someone who specialises in..