--- title: Tonic Thinking | EVP & EB (2) description: EVP & EB | Tonic is an award winning communications business. We help employers to communicate better with their people. These are our thoughts. (2) --- [![Tonic logo master 2020-2](https://blog.tonic-agency.com/hubfs/Tonic%20logo%20master%202020-2.png "Tonic logo master 2020-2")](https://blog.tonic-agency.com/) Filter by Category [show all](https://blog.tonic-agency.com/blog) [Content](https://blog.tonic-agency.com/blog/topic/content) [D & I](https://blog.tonic-agency.com/blog/topic/d-i) [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) [Early Careers](https://blog.tonic-agency.com/blog/topic/early-careers) [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework) [Insight](https://blog.tonic-agency.com/blog/topic/insight) [Social](https://blog.tonic-agency.com/blog/topic/social) [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) [Tonic On Tour](https://blog.tonic-agency.com/blog/topic/tonic-on-tour) Filter by Category - [Show All](http://thoughtmate-1.hs-sites.com/orange-blog) - [Content](https://blog.tonic-agency.com/blog/topic/content) - [D & I](https://blog.tonic-agency.com/blog/topic/d-i) - [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) - [Early Careers](https://blog.tonic-agency.com/blog/topic/early-careers) - [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework) - [Insight](https://blog.tonic-agency.com/blog/topic/insight) - [Social](https://blog.tonic-agency.com/blog/topic/social) - [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) - [Tonic On Tour](https://blog.tonic-agency.com/blog/topic/tonic-on-tour) ### Posts by Topic - [EVP & EB (73)](https://blog.tonic-agency.com/blog/tag/evp-eb) - [Insight (70)](https://blog.tonic-agency.com/blog/tag/insight) - [Strategy (49)](https://blog.tonic-agency.com/blog/tag/strategy) - [Content (35)](https://blog.tonic-agency.com/blog/tag/content) - [FutureWork (34)](https://blog.tonic-agency.com/blog/tag/futurework) - [Social (16)](https://blog.tonic-agency.com/blog/tag/social) - [Tonic On Tour (14)](https://blog.tonic-agency.com/blog/tag/tonic-on-tour) - [Early Careers (10)](https://blog.tonic-agency.com/blog/tag/early-careers) - [Events (8)](https://blog.tonic-agency.com/blog/tag/events) - [D & I (6)](https://blog.tonic-agency.com/blog/tag/d-i) - [EmployeeX (5)](https://blog.tonic-agency.com/blog/tag/employeex) - [Humblebrag (5)](https://blog.tonic-agency.com/blog/tag/humblebrag) - [Digital (3)](https://blog.tonic-agency.com/blog/tag/digital) - [Read More 12 Aug ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-12.jpg) FutureWork Insight EVP & EB The Story of Quirky: A Lesson in brand Balance In 2024, employer branding is more critical than ever. What can business stories like Quirky’s teach us about balancing innovation and practicalities in building a strong brand?  Tom Chesterton](https://blog.tonic-agency.com/blog/the-story-of-quirky-a-lesson-in-brand-balance) - [Read More 04 Aug ![An ostrich and an onion](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-10.jpg) Insight EVP & EB The Evolution of Employer Branding: A 2024 Perspective Employer branding has evolved from a niche concept to a critical business strategy. From its humble beginnings in the mid-90s to its sophisticated role today. So why do some myths refuse to fade away? Tom Chesterton](https://blog.tonic-agency.com/blog/the-evolution-of-employer-branding-a-2024-perspective) - [Read More 06 Jun ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-7-1.jpg) Content EVP & EB Strategy Trending Now: Integrating Pop Culture and Social Media into Your Employer Brand In today’s competitive employer branding market, the outcomes we're all working towards; building a compelling culture, attracting top talent, and maintaining a talent-dense workforce requires much.. Tom Chesterton](https://blog.tonic-agency.com/blog/trending-now-integrating-pop-culture-and-social-media-into-your-employer-brand) - [Read More 03 Jun ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-6-1.jpg) Insight EVP & EB D & I Strategy Shifting the Approach to DE&I: From Displaying Identities to Exploring Them As Google Trends data shows, searches related to the topic of Diversity, equity, and inclusion (DE&I) have gained significant momentum over the past two years. We’ve also felt this increased focus.. Stephanie Smith](https://blog.tonic-agency.com/blog/shifting-the-approach-to-dei-from-displaying-identities-to-exploring-them) - [Read More 29 May ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-7.jpg) Insight EVP & EB Strategy Talent Density and Employer Branding: An Unexpected Strategic Synergy In the dynamic realm of talent management, the concept of "talent density" is gaining significant attention. As organisations strive for a competitive edge, understanding and maximising talent.. Tom Chesterton](https://blog.tonic-agency.com/blog/talent-density-and-employer-branding-an-unexpected-strategic-synergy) - [Read More 27 May ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-6.jpg) Social EVP & EB Strategy Mastering UGC for EB: Quick Fixes for the six Biggest Sourcing Issues In today's digital landscape, the significance of user-generated content (UGC) in social strategies cannot be overstated. Studies show that UGC has 4.5 times higher engagement than brand-created.. Adie Iacurto](https://blog.tonic-agency.com/blog/mastering-ugc-for-eb-quick-fixes-for-the-5-biggest-sourcing-issues) - [Read More 12 Apr ![](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand-4.jpg) Early Careers Insight EVP & EB Graduate Gloom: We need to address the Disconnect Between Education and Employment As parents, we naturally aspire for our children's success and happiness, imagining a world of opportunities awaiting them when education finishes. However, recent data paints a concerning picture of.. Tom Chesterton](https://blog.tonic-agency.com/blog/graduate-gloom-we-need-to-address-the-disconnect-between-education-and-employment) - [Read More 21 Aug ![Cover image: A Japanese Pagoda in a zen garden](https://blog.tonic-agency.com/hubfs/Blog%20covers-5-3.jpg) Content Social Insight EVP & EB Employee Advocacy and Employer Brand: An Inextricable Bond In the broadest sense, brands don't ever really exist in a vacuum. They are the summation of perceptions, values, promises, and experiences. While external marketing can help shape those perceptions,.. Tom Chesterton](https://blog.tonic-agency.com/blog/employee-advocacy-and-employer-brand-an-inextricable-bond) - [Read More 28 Jul ![](https://blog.tonic-agency.com/hubfs/%E2%80%8ERecFest%20talk%2030mins.%E2%80%8E001.jpeg) Tonic On Tour Insight EVP & EB RecFest: Power to the People Diving into the fast-paced world of Employer Brands with the magic of RecFest, discovering the essence of people-centric brands, and the dance between Artificial and Human Intelligence.               Josh Tindell](https://blog.tonic-agency.com/blog/ai-needs-human-intelligence) - [Read More 08 Jun ![](https://blog.tonic-agency.com/hubfs/Blog%20covers-4-4.jpg) Insight EVP & EB A Step-by-Step Guide to Working with the 4P's in your Employer Brand In a blog a few weeks ago, we talked about the 4Ps of Employer Branding—an adaptation of the classic 4Ps of Marketing, but focusing on the people you need to communicate with to deliver a.. Tom Chesterton](https://blog.tonic-agency.com/blog/a-step-by-step-guide-to-working-with-the-4ps-in-your-employer-brand) - [Read More 01 Jun ![A nice cold glass of stout](https://blog.tonic-agency.com/hubfs/Blog%20covers-4-3.jpg) Insight EVP & EB Guinness: What We Can Learn from Britain's Most Popular Pint At Tonic, we're always on the lookout for inspiration from successful brands. And who better to learn from than one of the UK's most iconic brands: Guinness? Fergus O'Connell](https://blog.tonic-agency.com/blog/guinness-what-we-can-learn-from-britains-most-popular-pint) - [Read More 04 May ![Cover image](https://blog.tonic-agency.com/hubfs/Blog%20covers-3-1.jpg) Insight EVP & EB The 4P’s of Employer Branding: A Human-Centric Approach We all know that marketing exists to communicate with people, to make people do, feel, or buy something different. But in employer branding terms, is it time to adapt the 4P’s to be relevant to the.. Tom Chesterton](https://blog.tonic-agency.com/blog/the-4ps-of-employer-branding-a-human-centric-approach) - [Read More 04 Apr ![ ](https://blog.tonic-agency.com/hubfs/The%20evolution%20of%20employer%20brand.jpg) Insight EVP & EB The evolution of employer brand: Thoughts when walking the dog When I’m walking the dog I like to listen to podcasts. I’ve got a selection in my library that ranges from the historic serial, and the current affairs sheep-dip, to the philosophical, and the funny... Tom Chesterton](https://blog.tonic-agency.com/blog/the-evolution-of-employer-brand-thoughts-when-walking-the-dog) - [Read More 15 Feb ![alt=" "](https://blog.tonic-agency.com/hubfs/Blog%20covers-Feb-14-2023-06-44-00-7058-PM.jpg) EVP & EB Strategy Add value to build an Effective Employer Branding Strategy When it comes to attracting and retaining top talent, having a strong employer brand strategy is crucial. Candidates seek far more than just a job - there's plenty for them to choose from currently;.. Tom Chesterton](https://blog.tonic-agency.com/blog/add-value-to-build-an-effective-employer-branding-strategy) [1](https://blog.tonic-agency.com/blog/tag/evp-eb/page/1) [2](https://blog.tonic-agency.com/blog/tag/evp-eb/page/2) [3](https://blog.tonic-agency.com/blog/tag/evp-eb/page/3) [4](https://blog.tonic-agency.com/blog/tag/evp-eb/page/4) [5](https://blog.tonic-agency.com/blog/tag/evp-eb/page/5) [...](https://blog.tonic-agency.com/blog/tag/evp-eb/page/6) [6](https://blog.tonic-agency.com/blog/tag/evp-eb/page/6) ## Subscribe To Blog ### Get in touch Tonic Agency Ltd Runway East 18 Crucifix Lane London, SE1 ### Recent Posts ### The Socials @ 2020 Tonic Agency Ltd