--- title: Tonic Thinking | EVP & EB (4) description: EVP & EB | Tonic is an award winning communications business. We help employers to communicate better with their people. These are our thoughts. (4) --- [![Tonic logo master 2020-2](https://blog.tonic-agency.com/hubfs/Tonic%20logo%20master%202020-2.png "Tonic logo master 2020-2")](https://blog.tonic-agency.com/) Filter by Category [show all](https://blog.tonic-agency.com/blog) [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) [EmployeeX](https://blog.tonic-agency.com/blog/topic/employeex) [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework) [Humblebrag](https://blog.tonic-agency.com/blog/topic/humblebrag) [Insight](https://blog.tonic-agency.com/blog/topic/insight) [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) [Tonic On Tour](https://blog.tonic-agency.com/blog/topic/tonic-on-tour) Filter by Category - [Show All](http://thoughtmate-1.hs-sites.com/orange-blog) - [EVP & EB](https://blog.tonic-agency.com/blog/topic/evp-eb) - [EmployeeX](https://blog.tonic-agency.com/blog/topic/employeex) - [FutureWork](https://blog.tonic-agency.com/blog/topic/futurework) - [Humblebrag](https://blog.tonic-agency.com/blog/topic/humblebrag) - [Insight](https://blog.tonic-agency.com/blog/topic/insight) - [Strategy](https://blog.tonic-agency.com/blog/topic/strategy) - [Tonic On Tour](https://blog.tonic-agency.com/blog/topic/tonic-on-tour) ### Posts by Topic - [EVP & EB (73)](https://blog.tonic-agency.com/blog/tag/evp-eb) - [Insight (70)](https://blog.tonic-agency.com/blog/tag/insight) - [Strategy (49)](https://blog.tonic-agency.com/blog/tag/strategy) - [Content (35)](https://blog.tonic-agency.com/blog/tag/content) - [FutureWork (34)](https://blog.tonic-agency.com/blog/tag/futurework) - [Social (16)](https://blog.tonic-agency.com/blog/tag/social) - [Tonic On Tour (14)](https://blog.tonic-agency.com/blog/tag/tonic-on-tour) - [Early Careers (10)](https://blog.tonic-agency.com/blog/tag/early-careers) - [Events (8)](https://blog.tonic-agency.com/blog/tag/events) - [D & I (6)](https://blog.tonic-agency.com/blog/tag/d-i) - [EmployeeX (5)](https://blog.tonic-agency.com/blog/tag/employeex) - [Humblebrag (5)](https://blog.tonic-agency.com/blog/tag/humblebrag) - [Digital (3)](https://blog.tonic-agency.com/blog/tag/digital) - [Read More 13 May ![](https://blog.tonic-agency.com/hubfs/Super.001.jpeg) Humblebrag Tonic On Tour EVP & EB We've joined the European Super League No, not that one. This one is a favourite with the fans, and sure to make a positive impact on the world. We are of course talking about being elected to the European Association of Employer Branding.. Tom Chesterton](https://blog.tonic-agency.com/blog/esl) - [Read More 10 May ![](https://blog.tonic-agency.com/hubfs/Copy%20of%20ADVICE.png) Insight EVP & EB Strategy Sin Immeasurable I’ve spent a lot of time talking about measurement and metrics with clients and colleagues, and sometimes people will comment “You’re quite negative about measurement for someone who specialises in.. Marcus Body](https://blog.tonic-agency.com/blog/sinful) - [Read More 06 May ![](https://blog.tonic-agency.com/hubfs/ADVICE.png) Insight EVP & EB Strategy It's time to make your talent brand leap If you’ve been following us for a while, you may know that we’ve been working alongside R&D, a group of independently owned (and minded) agencies from across the full spectrum of marketing expertise... Tom Chesterton](https://blog.tonic-agency.com/blog/leap) - [Read More 04 May ![](https://blog.tonic-agency.com/hubfs/ADVICE.jpg) Insight EVP & EB Are you staying at the Nike hotel? About three years ago I had one of those marvellous moments of serendipity that sometimes strikes. Waiting for a plane to take me St Helier on Jersey to see a client (who’s become a friend, you know.. Tom Chesterton](https://blog.tonic-agency.com/blog/are-you-staying-at-the-nike-hotel) - [Read More 13 Mar ![](https://blog.tonic-agency.com/hubfs/A%20once%20in%20ten%20year%20EVP%20resource%20is%20coming%20your%20way.jpg) Insight EVP & EB A once-in-ten-years EVP resource **What we can learn from the UK census. Eventually...** Marcus Body](https://blog.tonic-agency.com/blog/census) - [Read More 04 Feb ![](https://blog.tonic-agency.com/hubfs/ADVICE%3F-7.png) Insight EVP & EB Why your Employer Brand has zero ROI **Measurement - or metrics if you insist - based in pragmatism and reality.** Marcus Body](https://blog.tonic-agency.com/blog/zero) - [Read More 22 Jan ![](https://blog.tonic-agency.com/hubfs/Tunnel.001.jpeg) FutureWork Insight EVP & EB The light at the end of the tunnel **We're told that we're on the last lap of the CV19 pandemic. What does that mean for your organisation? How can your brand respond as life begins to return to something like it used to be? When should..** Tom Chesterton](https://blog.tonic-agency.com/blog/tunnel) - [Read More 08 Dec ![](https://blog.tonic-agency.com/hubfs/Recipe%202.001-1.jpeg) Insight EVP & EB Goodbye EB toolkits, Hello EB recipe Kits **If we must have jargon, let's make it better jargon that actually helps us.** Marcus Body](https://blog.tonic-agency.com/blog/eb_recipe) - [Read More 21 Oct ![](https://blog.tonic-agency.com/hubfs/Jack.001.jpeg) Insight EVP & EB 154-years old but still brand new **We could all take a leaf out of the Jack Daniels book when it comes to creating an iconic, memorable brand that just keeps giving.** Emma McCormack](https://blog.tonic-agency.com/blog/154) - [Read More 14 Oct ![](https://blog.tonic-agency.com/hubfs/Blog%20images.008-1.jpeg) FutureWork Insight EVP & EB EmployeeX Strategy Connecting employer brand to employee experience **The best pitch questions give you pause for thought. This is the stand out question we've been asked so far in 2020. See if you agree with our answer. Or, give us a better reply if you can!** Tom Chesterton](https://blog.tonic-agency.com/blog/examq) - [Read More 12 Oct ![](https://blog.tonic-agency.com/hubfs/Harry.004.jpeg) Insight EVP & EB Strategy Innovation vs “Best Practice” **You get a lot of vague chat about “innovation” at conferences or on LinkedIn, always with an implied sense that innovation is in and of itself a Good Thing (capital G, capital T) and that we ought to..** Marcus Body](https://blog.tonic-agency.com/blog/innovation2) - [Read More 09 Oct ![](https://blog.tonic-agency.com/hubfs/Different.003.jpeg) Insight EVP & EB Strategy Differentiating your Employer Brand **If an employer brand is actually going to achieve anything, it has to build associations in people’s minds about what makes you different from what they would have assumed anyway about you as an..** Marcus Body](https://blog.tonic-agency.com/blog/differences) - [Read More 07 Oct ![](https://blog.tonic-agency.com/hubfs/EoChoices.002.jpeg) Insight EVP & EB Strategy Employer of Choices ***If you want to be an employer of choice, do you really need to be an EMPLOYER OF CHOICES instead? *** Marcus Body](https://blog.tonic-agency.com/blog/eochoices) - [Read More 05 Oct ![Innovation Employer Brand](https://blog.tonic-agency.com/hubfs/Not%20Fireworks.001.jpeg) FutureWork Insight EVP & EB Thinking innovative thinking. ***When you think about innovation do you really think? Or, do you just think about the sparklers?  Mark outlines how he thinks to innovate the candidate experience. *** Mark Horley](https://blog.tonic-agency.com/blog/thinkinginnovation) [1](https://blog.tonic-agency.com/blog/tag/evp-eb/page/1) [...](https://blog.tonic-agency.com/blog/tag/evp-eb/page/1) [2](https://blog.tonic-agency.com/blog/tag/evp-eb/page/2) [3](https://blog.tonic-agency.com/blog/tag/evp-eb/page/3) [4](https://blog.tonic-agency.com/blog/tag/evp-eb/page/4) [5](https://blog.tonic-agency.com/blog/tag/evp-eb/page/5) [6](https://blog.tonic-agency.com/blog/tag/evp-eb/page/6) ## Subscribe To Blog ### Get in touch Tonic Agency Ltd Runway East 18 Crucifix Lane London, SE1 ### Recent Posts ### The Socials @ 2020 Tonic Agency Ltd