If you’ve been following us for a while, you may know that we’ve been working alongside R&D, a group of independently owned (and minded) agencies from across the full spectrum of marketing expertise...

About three years ago I had one of those marvellous moments of serendipity that sometimes strikes. Waiting for a plane to take me St Helier on Jersey to see a client (who’s become a friend, you know..

What we can learn from the UK census. Eventually...

Measurement - or metrics if you insist - based in pragmatism and reality.

We're told that we're on the last lap of the CV19 pandemic. What does that mean for your organisation? How can your brand respond as life begins to return to something like it used to be? When should..

If we must have jargon, let's make it better jargon that actually helps us.

We could all take a leaf out of the Jack Daniels book when it comes to creating an iconic, memorable brand that just keeps giving.

The best pitch questions give you pause for thought. This is the stand out question we've been asked so far in 2020. See if you agree with our answer. Or, give us a better reply if you can!

You get a lot of vague chat about “innovation” at conferences or on LinkedIn, always with an implied sense that innovation is in and of itself a Good Thing (capital G, capital T) and that we ought to..

If an employer brand is actually going to achieve anything, it has to build associations in people’s minds about what makes you different from what they would have assumed anyway about you as an..

If you want to be an employer of choice, do you really need to be an EMPLOYER OF CHOICES instead? 

When you think about innovation do you really think? Or, do you just think about the sparklers?  Mark outlines how he thinks to innovate the candidate experience. 

Ever so slightly controversial, but is it time to begin talking morality, right and wrong, principles and ethics?

Why is it, that after so many hours of research and creative thought, so many employer brands turn to the bland side? Is it a confidence issue, a battle between functions or a lack of bravery? Mark &..