If you’ve got a toe in the consumer advertising bubble on LinkedIn, you’ll see a word popping up a lot right now. Entertainment. The gist goes like this... 

When it comes to employer branding, many focus on either physical or mental availability. And for good reason as you may have read in our recent blogs. But the true power lies in combining both.

So, you’ve built a great employer brand. People know your name, they’ve heard the stories, they’ve seen the posts. But here’s the thing: None of that matters if they can’t find you when they’re ready..

Ever notice how certain things just stick in your head? A jingle, a tagline, a joke. You don’t know why, but it’s there. That’s mental availability. And it’s what you need if you want your employer..

In 2024, employer branding is more critical than ever. What can business stories like Quirky’s teach us about balancing innovation and practicalities in building a strong brand? 

Employer branding has evolved from a niche concept to a critical business strategy. From its humble beginnings in the mid-90s to its sophisticated role today. So why do some myths refuse to fade away?

I was on holiday for much of the last ten days. Time to unwind for sure, but also some time to happily doom-scroll on LinkedIn. And there it was, the bold claim: “Recruitment is broken.”

In today’s competitive employer branding market, the outcomes we're all working towards; building a compelling culture, attracting top talent, and maintaining a talent-dense workforce requires much..

As Google Trends data shows, searches related to the topic of Diversity, equity, and inclusion (DE&I) have gained significant momentum over the past two years. We’ve also felt this increased focus..

In the dynamic realm of talent management, the concept of "talent density" is gaining significant attention. As organisations strive for a competitive edge, understanding and maximising talent..

In today's digital landscape, the significance of user-generated content (UGC) in social strategies cannot be overstated. Studies show that UGC has 4.5 times higher engagement than brand-created..

Can you believe we're already well into 2024? The social media scene this year is buzzing with activity. TikTok continues to dominate headlines, while X is undergoing a metamorphosis into a..

As parents, we naturally aspire for our children's success and happiness, imagining a world of opportunities awaiting them when education finishes. However, recent data paints a concerning picture of..

In the broadest sense, brands don't ever really exist in a vacuum. They are the summation of perceptions, values, promises, and experiences. While external marketing can help shape those perceptions,..