Can you believe we're already well into 2024? The social media scene this year is buzzing with activity. TikTok continues to dominate headlines, while X is undergoing a metamorphosis into a..
Can you believe we're already well into 2024? The social media scene this year is buzzing with activity. TikTok continues to dominate headlines, while X is undergoing a metamorphosis into a..
As parents, we naturally aspire for our children's success and happiness, imagining a world of opportunities awaiting them when education finishes. However, recent data paints a concerning picture of..
In the broadest sense, brands don't ever really exist in a vacuum. They are the summation of perceptions, values, promises, and experiences. While external marketing can help shape those perceptions,..
Diving into the fast-paced world of Employer Brands with the magic of RecFest, discovering the essence of people-centric brands, and the dance between Artificial and Human Intelligence.
In a blog a few weeks ago, we talked about the 4Ps of Employer Branding—an adaptation of the classic 4Ps of Marketing, but focusing on the people you need to communicate with to deliver a..
At Tonic, we're always on the lookout for inspiration from successful brands. And who better to learn from than one of the UK's most iconic brands: Guinness?
It’s not Shakespeare but Google’s Bard is bringing something new to the search stage. Introducing generative AI to our beloved search engine, Bard will potentially change how we think about SEO and..
Universal Analytics is sunsetting and GA4 is on the rise - but what does that mean for measuring your content?
We all know that marketing exists to communicate with people, to make people do, feel, or buy something different. But in employer branding terms, is it time to adapt the 4P’s to be relevant to the..
Wow, can you believe we're already a few months into 2023? This year's social media landscape is already proving to be frenetic, with so much going on. TikTok, the platform with the strongest sense..
First the ‘Great Resignation’, and now, apparently, the ‘Great Regret’. We started to hear about it late last year, early rumblings that some who’d changed roles during the pandemic were..
When I’m walking the dog I like to listen to podcasts. I’ve got a selection in my library that ranges from the historic serial, and the current affairs sheep-dip, to the philosophical, and the funny...
When it comes to attracting and retaining top talent, having a strong employer brand strategy is crucial. Candidates seek far more than just a job - there's plenty for them to choose from currently;..
Social media is an integral part of our lives, whether scrolling through TikTok for hours on end (guilty) or updating our connections on LinkedIn with a new piece of information from our industry...
Hot from a Q&A hosted on Instagram Stories this week, Adam Mosseri, Head of Instagram, has promised “Photos will always be a part of Instagram”.
We’ve done the reading, we’ve separated what matters from what doesn’t for talent brands, and we’ve created a list of six social media updates that we think are worth preparing for in Q1 2023.
Now the dust has settled on Google's latest update, what do you really need to do with your content to ensure success on the biggest search channel?
Investment and confidence seem to be ebbing away from the tech sector, and employment seems more fragile than ever in that sector. This represents an opportunity for employers from other sectors to..
The media are doing their usual job of over-hyping bad news stories to sell papers. If you haven't already, now’s a good time to think about how your employer brand does more than sell opportunities..
Just recently, I’ve been asked by quite a few Chief Exec’s, mainly directly, sometimes via a Head of TA, or Head of Comm’s, about the return on investment that they’ll get from investing in, and then..
It’s no secret that the younger generations are becoming more vocal about companies that greenwash (the spreading of misinformation from a company about their social responsibility and..
There’s a talent crunch in Talent Acquisition. It’s not great news as an employer if you can’t find the people that you need to find the people you need. So we’ve partnered with the RL100 to build..
Our thinking about storytelling in employer brand has evolved a lot since 2014, but it's interesting to see some great storytelling from back then in action. Our blog archives are a really..
Looking through our archives it's easy to spot trends. In 2014 we talked about the end of push marketing. We called this blog Tonicon2. It even had a Google Hangout...
Our content team kicked off this year with a global photo and video shoot ‘tour’ for Hilti, creating authentic and impactful content - live now!
In June 2012, Mark & I were starting Tonic. As we head towards our tenth birthday on the 4th of July this year, we've gone a little misty-eyed over some old blog posts.
At the Resourcing Leaders Summit in March, we chose to explore whether a new definition of employer identity was needed.
This blog originally had a much stronger title, implying a level of BS that frankly I chickened out of using, but if you’re anything like me you’ve probably heard, or read plenty about the ‘soon to..
After a week of deliberation, Twitter officially accepted Elon Musk’s offer to buy the platform for a whopping $44 billion on Monday 25th of April. And, in true Twitter style, users of the platform..
Ever experienced the painful feeling of asking Alexa, Siri or Google to set a timer? It often goes a bit like this, ‘Hi Alexa, set timer for 5 minutes please’, ‘Sorry I didn’t understand what you..
Between Christmas and this New Year, we took a step back to look at trends for brands, people communications and talent acquisition that we think will be important in ’22. See if you agree.
With Facebook in the press recently following whistleblower Frances Haugen’s accusation that the company is failing to protect young users from harmful content, World Mental Health Day 2021 fell at a..
The third of our blogs looking at factors influencing employer brands right now. Building back better is rooted in hope for the future. There's lots that employer brands can learn from that.
Facebook, Insta, WhatsApp & Workplace all failed yesterday evening, all at the same time. Cue lots of funnies. Here are our favourite outage memes from the past 24 hours
The second of our blogs looking at the high-level trends that are impacting now on employer brands. This time it's habit versus upheaval, and the competing tensions between individuals, employers and..
In the first in a new series of blogs, we take a look at how the most widely shared, collective experience since the second world war is shaping how employer brands can remain relevant - and actively..
It’s busy. Really busy, and perhaps more than any other function, Talent Acquisition seems to be caught in a perfect storm. So with that in mind, what’s happening with one of TA's greatest tools,..
What’s ‘new’ in content is ever-changing and evolving so quickly that even the best marketer has to stay on their toes. The pandemic accelerated this - so how do you keep up & stay relevant?
No, not that one. This one is a favourite with the fans, and sure to make a positive impact on the world. We are of course talking about being elected to the European Association of Employer Branding..
I’ve spent a lot of time talking about measurement and metrics with clients and colleagues, and sometimes people will comment “You’re quite negative about measurement for someone who specialises in..
If you’ve been following us for a while, you may know that we’ve been working alongside R&D, a group of independently owned (and minded) agencies from across the full spectrum of marketing expertise...
About three years ago I had one of those marvellous moments of serendipity that sometimes strikes. Waiting for a plane to take me St Helier on Jersey to see a client (who’s become a friend, you know..
What we can learn from the UK census. Eventually...
Measurement - or metrics if you insist - based in pragmatism and reality.
No story is boring if you tell it the right way. You just got to find the right angle. Ask Lin Manuel Miranda, or if you don't have his number, perhaps Ruth might help?
We're told that we're on the last lap of the CV19 pandemic. What does that mean for your organisation? How can your brand respond as life begins to return to something like it used to be? When should..
Supporting your people should begin at the most fundamental level. Employees can only deal with the complicated stuff if their wellbeing foundation is robust enough.
If we must have jargon, let's make it better jargon that actually helps us.
We could all take a leaf out of the Jack Daniels book when it comes to creating an iconic, memorable brand that just keeps giving.
A lot of people throw around technical buzzphrases like AI, Machine Learning and Blockchain. What's meant by any of those, what those things are and are not actually good for.
The best pitch questions give you pause for thought. This is the stand out question we've been asked so far in 2020. See if you agree with our answer. Or, give us a better reply if you can!
You get a lot of vague chat about “innovation” at conferences or on LinkedIn, always with an implied sense that innovation is in and of itself a Good Thing (capital G, capital T) and that we ought to..
If an employer brand is actually going to achieve anything, it has to build associations in people’s minds about what makes you different from what they would have assumed anyway about you as an..
If you want to be an employer of choice, do you really need to be an EMPLOYER OF CHOICES instead?
When you think about innovation do you really think? Or, do you just think about the sparklers? Mark outlines how he thinks to innovate the candidate experience.
Is your content game stronger than your community effort? Is that the way it should be? Are you missing a trick? Does better attraction & retention require you to be more engaged?
Part two of Marcus's expose of the pitch. This time from inside the agency... uncomfortably true.
Ever so slightly controversial, but is it time to begin talking morality, right and wrong, principles and ethics?
Snapchat has launched new functionality – Brand Profiles – giving brands a permanent home on the platform. Should Employer Branders take advantage?
When economic times are hard, it's easy to look at cutting early talent programmes. We think that's a mistake, for now, but more especially in the long-run.
Why is it, that after so many hours of research and creative thought, so many employer brands turn to the bland side? Is it a confidence issue, a battle between functions or a lack of bravery? Mark &..
Ever wondered what happens if you let an Engineer think for too long about EVPs and Employer Brands, here's your answer. Marcus spoke at TA Global Gathering 2020...
We've got a new look, a new identity, but there's more to it than that.
Employee Experience, we say EmployeeX, or eX, is viewed by business leaders as the most important HR initiative for the next 12 months. We're already on the case.
At the start of March, we were asked by Brett & Andrea at Employer Brand International to write a few words about our three top tips for using Employer Brand as a business tool during the CV19..
Today is #WorldEnvironmentDay - and with everything else going on in the world, perhaps understandably it did nearly pass us by. But it’s really important to think about the environment, especially..
I recently made a quick expedition into Tonic Towers in order to grab a second screen, some stationery other supplies, and on my one hour walk each way, I started mulling over the signs people had..
Here we are, in full on working from home mode. Apart from the odd moment of stir-craziness, the team at Tonic seem to be settling in to this new normal quite rapidly. We're having virtual team..
This International Women’s Day I felt privileged to take some time to volunteer at Media Trust’s Women’s Voices 2020 event, and be able to do something that could have real impact. Media Trust..
And, what can we learn from their way of thinking...
For nearly a quarter century, the Millennial generation has been written about and discussed at length in management books, blogs, articles and conferences. We all know about Generation Y and its..
As we're entering awards season once again, we thought it would be worth resurrecting this blog from a few years ago. Some thoughts here still resonate, although the number of awards won has shot up,..
By the time you read this we'll be settling in to our new offices on Ireland Yard, just around the corner from St Paul's Cathedral. We're not moving too far, in fact only a matter of metres but this..